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Whats_Color_Have_To_Do_With_It
| Whats Color Have To Do With It?
I bet you'd be able to tell me, in 10 seconds or less, the
colors that McDonalds, Burger King, K-Mart and Wal-Mart use.
That's because they have used these colors, their logos and even
their slogans to "brand" themselves. Branding helps clients
"remember you".
As a business owner, you too can "brand" your business. An
example would be my website, Welcome Kit, forms, business cards
etc. They all contain the same colors, fonts, logo, and
graphics. Actually, even my website name "coach maria" brands
me. I've met individuals who think they "know" me, or have met
me before, however, I don't know them! When we figure out where
they know me from, it's from a discussion group or my website.
Branding works!
Take the time now, as you start your business, to decide what
colors you'll be using in your branding campaign. A few things
to remember about colors: a) Colors may appear different when
used in print media (such as your brochure) vs. on the Internet.
b) Different browsers (Microsoft Internet Explorer, Netscape
Navigator) show colors differently. c) The same color on
different parts of a page (the background and border, for
example) may look different, even in the same browser. d) On the
Internet, white is a color. If you do not "name" it white, then
it will appear as gray on Netscape.
So before you decide on a color for your website, check the
color in a few browsers. In fact, if you're a web designer,
designing a color page may be helpful for your clients. You can
view a sample color page at
http://www.coachmaria.com/colors.html Use the websites below to
assist you in choosing colors for your business.
Psychology of Color, Sandra K. Webster Online slide
presentation. http://unix1.psych.westminster.edu/psycs29/COLOR/
How Does Color Affect Your Life? Various articles.
http://www.colormatters.com/entercolormatters.html
Lists what each color denotes and includes a color planning
guide. http://www.para.com/pages/color/psych.htm
Colorwise Career and Personality Test.
http://www.colorwize.com/payment.htm
Reference Colors and Tutorials
http://hotwired.lycos.com/webmonkey/reference/color_codes/
Color Theory 101.
http://www.webdesignclinic.com/ezine/v1i1/color/
HTML 101 Part 4 Colors.
http://html.about.com/library/nosearch/bl_class4-4.htm
Color Chart and Character Resources for Web Designers.
http://www.visibone.com/
HTML Color Charts - Simple to Use RGB Hexadecimal Colors.
http://html.about.com/library/bl_namedcolors.htm
http://www.geocities.com/Athens/8323/chart.html
http://www.autumnweb.com/Roxys/2WebPageHelp/4HTMLcolors.html
http://users.rcn.com/giant.interport/COLOR/1ColorSpecifier.html
http://www.artistic-designers.com/bkgds/colorchart.html
http://www.colorschemer.com/online/
Color graphs for interior designers, graphic artists, web
designers and you if you enjoy playing with color.
http://www.colormix.com/ http://www.zspc.com/color/index-e.html
http://eyedropper.inetia.com/HTML/eng/default.asp
About the author:
© Copyright 2001 All Rights Reserved. Maria Marsala, Business &
Life Coach-Consultant. Maria works with individuals as they
design, start and grow their business or career around what they
love to do. Visit http://www.CoachMaria.com to subscribe to
"Growing You and Your Business" a free weekly online newsletter.
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