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Why_Its_a_BAD_Idea_To_Promote_Hot_Selling_Products_on_eBay
| Why Its a BAD Idea To Promote Hot Selling Products on eBay
Copyright 2005 Alexis Dawes
Do a quick search on Google, Yahoo, or your favorite auction
resource site, and you'll quickly discover there are several
software programs targeted to vendors who want to promote hot
selling products on eBay.
The infatuation with hot selling products exists because sellers
believe if you target items that have a robust sales pattern,
you'll have a better chance at profiting on eBay. This is both
true and false.
Yes... hot selling products can improve your bottom line. But
unfortunately by the time the average eBay seller (a) realizes
what the hot selling products are, (b) purchases stock to sell
on eBay, and (c) actually puts the items up for sale, the demand
is already being met by other eBay sellers who probably started
the hot selling product trend some time ago.
Not only that, with thousands of people also having access to
the same hot selling product lists, you'll have to contend with
other eBay vendors who have the exact same ideas that you do. So
you'll be up against the original sellers who are currently
feeding the demand, AND doing the tango with newer sellers who
have jumped on the same hot selling product bandwagon that you
did.
Okay maybe this won't happen to you.
But suppose it does.
What if competition becomes so great that prices start dipping
below the wholesale cost that you paid for the item? (It happens
all the time on eBay.) And what if you lose $100, $200, or even
$1,000 on inventory that you thought would be flying off the
shelf? Suddenly that hot selling item is looking rather cold
sitting in your garage collecting dust.
So if not hot selling products on eBay, then what?
Do what the majority of PowerSellers do. Sell what you want,
instead of what's hot. Repeat after me, "Every day ordinary
items sell extremely well on eBay... Every day ordinary items
sell extremely well on eBay... Every day ordinary items sell
extremely well on eBay." Allow this to become your mantra,
because it is very much true.
I know this from first-hand experience as I analyze top sellers
instead of hot products. And my research has continuously shown
me that mediocre products don't necessarily translate into
mediocre sales.
For instance, there's a seller right now who clears about
$1,000-$2,000 a week selling magnets. And that's AFTER eBay and
PayPal fee's. Another seller promotes homemade CD's to a
specific audience and clears $900-$2,000 a week. A few sellers
make $500-$700+ a week - after expenses - promoting public
domain information. And the cool thing about public domain
information is that anybody can sell it because it's free. So
that's pure profit by selling something they never paid for.
Talk about the ultimate arbitrage opportunity!
The ultimate key in succeeding no matter what product you end up
selling, is to build a successful strategy. To figure out 'how'
to profitably market what you have, instead of chasing after the
next great thing. Because once you have the strategy part down,
you can sell anything on eBay and make it a hot seller to your
bank account.
About the author:
Alexis Dawes is a student of eBay sales strategies, instead of
hot selling products. She's the developer behind Auction Seller
Analyzer, a Windows-based application that inspects eBay sellers
auctions to determine the winning strategies they're using. You
can get more information about Auction Seller Analyzer at
(http://www.AuctionSellerAnalyzer.com).
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