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You_Dont_Have_to_be_Amazoncom_to_Achieve_12_Conversion_Rates
| You Dont Have to be Amazon.com to Achieve 12% Conversion Rates!
That’s right. According to a recent study by Nielsen/NetRatings,
Amazon.com converts 12.8% of its visitors into sales.
Do you know how they do it? (I do…)
I’m about to let you in on a little secret that 99% of online
marketers (even most of the so called “experts”) don’t seem to
understand…
The smartest, most successful online marketers and businesses
invest as much time and money into improving conversion rates as
they do in building traffic.
Now that you know this “secret”, ask yourself:
“Do I spend more time and money building traffic than I do
improving my website’s conversion rates?”
If you are like most online marketers, I’ll bet you answered
“yes” to that question.
Why do companies like Amazon.com invest so much time, effort and
money into improving conversion rates?
It’s simple… They know that even small improvements in your
conversion rates can produce huge impacts on your bottom line.
Often, boosting conversion rates by even 1% can double or triple
the effectiveness and profitability of your traffic building
efforts.
Do you ever wonder how some of your competitors can afford to
bid 2 or 3 times as much on certain pay-per-click keywords as
you can?
The answer is simple… Their websites are more effective at
converting traffic into sales.
Let’s say your site converts 1% of your visitors into customers,
and you earn a $100 profit on each sale.
With those numbers the most you can afford to spend on each
visitor is $1.00 per click. (And, if you want to make a profit,
you need to bid less than that…)
Now, if your competitor is selling the same $100 profit, product
and his website converts 2% of visitors into customers. Your
competition can afford to bid $2.00 per click to break even.
(The worst part is… Your competitor can out bid you at $1.01 per
click and earn a $0.99 profit per visitor, while you are just
breaking even at $1.00 per click!)
The bottom line is this…
If you double your website’s conversion rate, you double the
effectiveness of every marketing dollar you spend.
About the author:
Want to improve your conversion rates? Eric Graham is the CEO of
several successful online companies. Internationally recognized
as a top authority on eCommerce & Website Conversion , he's an
in-demand speaker & consultant.
Visit www.web-site-evaluations.co
m today for an in-depth evaluation to boost YOUR websites
conversion rate!
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