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Your_Marketing_Funnel
| Your Marketing Funnel
Copyright 2005 Alicia Forest
Do you often wonder why it is that some coaches and other solo
service providers seem to be well-known and sought after in
their niche and while others, many others (you, perhaps?), still
struggle to attract all the clients they'd like?
I can give you a simple (really!) solution to that problem. It's
called the Marketing Funnel and if you implement it in your
business, I promise that you too can enjoy being considered an
expert, in addition to selling more of your products and
services. And you'll just have more fun!
You know what a funnel looks like, right? It's wide and the top
and tapers down to a narrow opening. When your prospects enter
your funnel through your ezine or other (usually) freebie
offering, they are in the "getting to know you"level of the
funnel. Once they get to know you, like you and trust you, they
likely will move down to the next level, which will include your
for-fee products and services, your least expensive ones first,
increasing in value and cost as they continue downwards, until
they eventually get to hiring you one-on-one or to your other
big ticket item. That's basically how the funnel system of
marketing works.
I see a lot of coaches and other solo service professionals
offer a freebie at the top of their funnel, and then their
one-on-one service packages at the bottom, with nothing in
between. I've made this mistake myself. It's important to have
offerings at each level of your marketing funnel so people can
continue to get to know, like and trust you, as well as get to
know, like and trust your products and services.
And when you offer your products and services at different price
points, you are lowering the financial and emotional risk for
your prospects. You are essentially making it impossible for
them not to buy from you!
Implementing this system is easy. Get started by attract
prospects into your funnel. Create a freebie offering (an ezine,
mini ecourse, ebook, report, guide, checklist, etc.) and put a
sign-up form 'above the fold' and prominently on your website.
You'll want to add a link to your freebie offering in your email
signature as well.
For example, one version of my current email signatures says:
"Are you on the verge of giving up on your business because you
don't have enough clients?
Don't turn your back on your vision for entrepreneurial success.
Get your FREE 5-day ecourse '5 Keys to Driving an Abundance of
Clients to Your Business' by sending a blank email to
clientabundance@aweber.com."
This is one highly effective way I attract folks into my funnel.
Once you have prospects in your funnel, find ways to give them
more valuable content at increasingly higher prices as they go
through the funnel.
For example, the second level of your funnel might offer an
ebook for $27 or an ecource for $39. The third level might have
a home study course for $147 or a series of teleseminars for $77
each. The fourth level might offer a boot camp for $347, and the
fifth level might offer your one-on-one services for $500.
Get the picture? Fabulous - now go to it!
About the author:
Alicia Forest, MBA, Multiple Streams Licensed Coach, & Founder
of www.ClientAbundance.com, helps coaches and other solo service
professionals to attract more clients, create profit-making
products and services, make more sales, and ultimately make more
money. For FREE tips on how to create your own Client Abundance,
visit http://www.ClientAbundance.com
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