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e Business_For_Dummies
| e-Business For Dummies
A business is a business is a business. Here the bottom line is
if you don’t sell anything, you don’t make any money.
Whatever you sell does not really matter, but how you sell it
does. Such cliches as selling `snow to the Eskimo` or `sand to
the Arab nomad` are very true. You can sell absolutely anything
if you do it the right way. The trick is to create a value in
your customers mind and... Do it in the right way.
There are only 4 steps you need to follow:
1. Get the right tools - you must have the right tools and you
must use them innovatively.
Every trade has its tools... you cannot cook in the kitchen
without the right pots, pans and spoons. You need an oven to
bake, stove to cook, grill to...
The rest is all a recipe. You need the right tools to make it
work.
Similarly to operate Successfully on the internet you need the
following tools. Here it pays not to cut corners. - You need
your own domain name and web-hosting for whatever you are
selling... Whatever your product, company websites are simply no
go as any successful e-preneur will tell you. Be sure your
web-hosting service enables sufficient bandwidth and raw
statistics.
- You need a mailing list solution - this is an absolute
necessity to develop your business.
- You need an ad tracking solution... hey don’t be turned off,
some days I get up to a 1000 visitors to my site with not one
sale, at other times I get 5 or 6 sales with just 100 visitors.
Then because I am tracking my ads I know where to continue
advertising. Believe me it pays for itself.
- You need a credit card payment option...
- And most important of all you need a multi-series
auto-responder system. Without it you may not be able to compete
in the survival of the fittest.
2. Get A product – Though it is best to have your own product
but until this happens, you can get products with resell rights,
or any of those amazing affiliate programs out there.
I am sure you have heard that in the gold rush era, it was not
the gold miners who made a bundle, it was the spade (service)
providers. So find a need and fill it. You can always ride high
on the waves of change.
[One very innovative example I came across recently: You may be
aware that eBay recently acquired PayPal, so all those eBay
merchants need to reflect this change on their inventory
payments – so almost immediately I came across a site offering
these integration services. Now that’s one smart surfer!].
So use those little gray cells in your head and read a few of
those annoying newsletters in your mail box to stay abreast of
latest issues. You could come up with your killer product much
sooner than later.
3. Set it up to sell – This is a little tricky, but you can do
it quite well if you have access to the right tools. Often the
right tools can make all the difference between success and
failure. So I will say it again: Do not cut corners here. You
basically need to:
- Set up a direct sales page.
- Set up an autoresponder (5 or 7 days) course describing the
beneficial uses of your product.
- Set up a regular newsletter or mailing list.
- Set up a free info-booklet about your product as a viral give
away.
- Set up a high paying affiliate program.
4. Promote, Promote, Promote. You can have the best of
everything, but it will not sell if you do not promote. So here
again, do not cut corners. Go for solo ezine ads; Go for
guaranteed visitors; Go for site blasts; Go for power linking
strategies; Go for Pay-per-click advertising; Go for press
release; Go for search engine submission... Go for it. Give it
your all . Create a ‘buzz’, ‘Halo’ or ‘aura’ about your
business. Best time to give a power boost is in the winter
months.
Now here don’t get discouraged. I know most of us are working on
very tight budgets. If you are just a little smart you can
always grab ‘the best bang for your bucks’... Look carefully
through your email.
It all basically boils down to where you want to see yourself in
the future – Working to death making other people rich, or
getting rich yourself and living the life style you desire.
Believe me if you follow through, you will be able to achieve
the financial freedom you want. It`s your choice.
About the author:
Shahnaz Rauf is a freelancer actively seeking writing projects.
She is also The Editor of The Monster Twister– a Newsletter
helping ordinary web owners achieve extraordinary heights
without losing their shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or visit her
website at http://www.snzeport.com
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