If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines. These are great techniques for making contacts, but are you taking full advantage of the visibility these forums create?

One of the best ways of creating new business is to include a Signature File with everything you post, send or submit. What exactly is a sig file? It's that little paragraph beneath a person's signature at the end of an article, posting or e-mail. This is your opportunity to let people know who you are and to direct them to your business.

Now you may already include your url at the end of your correspondence. That's great, but is that enough? Not quite. Of course it's great to have your url so that anyone who's interested in what you're saying can immediately check out your business site, but wouldn't they be more likely to click if you included a short description of what you do? For example, rather than closing an e-mail or posting with:

Manny Jackson

http://rockoutandrollover.com

try something a little more descriptive and catchy, like:

Manny Jackson

Check out Manny's hot music publishing tips at

http://rockoutandrollover.com,

or one step further:

Manny Jackson

Manny can answer all your questions about music

publishing. E- mail him at Mannyj@irock.com, or

check out his website:

http://www.rockoutandrollover.com

That little extra bit could be the difference between a trickle of new business and a flood.

It's not enough to just give an address, you've got to give people a reason to click. You've got to spark an interest in what you do. By creating a short, catchy and descriptive sig file, you can really set yourself ahead of the pack.

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