|
10_Psychological_Triggers_To_Get_Your_Prospects_To_Click
| 10 Psychological Triggers To Get Your Prospects To Click
Are banner ads dead?
Well, contrary to popular belief, banner ads are NOT dead, and
can produce a significant amount of traffic, IF you know how to
make them work.
The best sort of banner is a simple 'invisible' banner
popularized by Scott Covert with a direct response type, benefit
laden headline that blends in and looks like part of the webpage
instead of a blatant banner that screams 'banner ad!'.
Note: Avoid flash, gaudy graphics and colors at all cost.
Now, check out my top 10 'Psychological Triggers' to get that
elusive banner 'clickthrough'.
1. The words on your banner should 'hook' and lure the reader to
take action. Adjectives are known to be very attractive,words
like scorching, starving, sizzling, powerful, etc. The words you
use should really accentuate the benefits in your offer.
2. Make a discount offer on your banner ad. People are always
looking for good deals. You could offer a percentage discount,
dollar discount, buy one get one free discount, etc. But do
always remember to justify your discount with "reason why" and
make sure to NEVER devalue your product.
3. Advertise a trial or sample offer. This will tell people
there is no risk or obligation if they click on your banner ad
and try out your product or service. A 'try before you buy' risk
reversal approach has been proven to be extremely effective, as
postulated by Claude Hopkins in the marketing classic,
Scientific Advertising.
4. You could advertise a free offer on your banner ad. People
love free stuff. The freebie should relate to your target
audience. If the freebie is attractive to them they will click.
FREE, is one of the most powerful words in advertising. Bait
them.
5. Here's a sneaky trick. Use reverse psychology. Tell your
audience not to click on your banner ad. Here's a good example -
"Don't Click Here If You Are Comfortable With What You Are
Currently Earning". This is also known as the 'takeaway', which
is one of the most effective tactics in marketing.
6. Use a testimonial on your banner ad. This'll give people
proof they aren't wasting their time clicking on your banner ad.
The testimonial should include enough information so they
understand the offer. It would be better if the testimonial
implicitly answered an 'objection'.
7. You could have a famous and respectable person on your banner
ad representing your product, web site or service. People will
click because they'll trust them over you. It's the power of the
'celebrity' and 'law of association' at work.
8. Use a strong guarantee on your banner ad. You could include
the guarantee as a headline for your offer. It could read double
or triple your money back guarantee, lifetime your money back
guarantee, etc.
9. Inform people about the major benefits of your product,
website or service on your banner ad. It could be benefits like
make money, lose weight, increase energy, save money, save time,
etc. Remember, you don't buy a drill. You buy the hole that the
drill can produce.
10. Tell people to click on your banner ad. Newbies to the
internet may not even know they can click on banners. Just
having the phrase "click here" on your banner will increase your
clickthroughs. People need to be told WHAT to do. As you're
reading this, you might think that this conflicts with tip #5,
but both have been known to produce results. What you need to
do, is to use a scientific approach and 'test' both approaches
to see which one produces the highest click throughs in your
campaign.
Apply these Psychological Triggers to your banner ad campaign
today and get a hold of that extra edge over your competitors.
About the author:
Crispian Lye woke up one morning and decided to quit his
lucrative job as a creative head with a Multi National
Corporation in search of freedom. He now makes a fortune from
home working a couple of hours in his boxers and has helped many
others make a graceful exit from the rat-race. Get your FREE
exit strategy at: ==> http://www.OpportunityWatchdog.com
|
|
| |
| |
