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6_Powerful_Truths_About_SEO_That_You_Dont_Know
| 6 Powerful Truths About SEO That You Dont Know
Everywhere you turn on the ‘net, you see something about search
engine optimization. I’m convinced that 90% of the information
about SEO is regurgitated crap. Don’t get me wrong, I’ll be the
first to admit that you can’t do anything without a
well-optimized web page. If your web page sucks, the search
engines will treat it as such. But now, search engines have
shifted their focus from the web site in question to the pages
that link to the site.
There are quite a few offpage factors about a page that is
linking to you that can increase or decrease the backlink value
quite a bit, and I’m going to cover most of these factors in
this article.
Many authors have covered the basic need for backlinks, so I
won’t go into it here. However, if you’d like to learn more
about backlinking, check out another article I wrote: http://www.content-articles.c
om/article.aspx?i=24&t=Crash-Course-in-Getting-a-#1-Google-Rankin
g
A quick note - You can view all of the backlinks for a site by
visiting MSN.com or any other major search engine and typing in
link: followed by the domain. (ex - “link:http://www.Content-Articles.
com”) I use MSN to find my backlinks, because they report
all backlinks they have indexed, as opposed to Google and Yahoo,
that only list ones they deem “important.”
Ok, now on to the 6 truths!
Truth 1: The Page Title of The Website Linking To You Matters
Yep, this one matters a lot. If the title of the links page
includes one or more of your keywords, it will give the link to
your site more weight. So check into your prospective link
partners, and look at the title of the page your link will be on.
You can usually find this pretty easily by using the backlink
listing from above, as most page titles will be listed in the
search engine results.
Truth 2: The Number of Outbound Links On The Website That Is
Linking To You
One page can only have so much “importance” (Page Rank) to give
away, so the more links on the page, the less the link to your
site counts. Therefore, if your site is the only outbound link
on the page, it’s going to carry much more weight than a “links
page” with 100 outbound links on it. I suggest a maximum of 25
links per page - many more than that devalues your link too much.
This one will require the quite a bit of work if your link is on
a lot of typical links pages. You’ll have to visit the page and
manually count how many links on the page are outbound links.
Truth 3: The Content of The Page Linking To You
If you can get a link on a content page (as opposed to a links
page) it will definitely be to your benefit. This is because 1)
there probably won’t be many other outbound links on that page,
and 2) the content on the page will most likely be related to
the keywords in your anchor text, so the search engines will
give your link more weight. You’ll also enjoy the bonus of the
targeted traffic coming directly from that page. It can be
tedious to find out which sites have your link on a content
page. You may be able to find this out by checking the
referrers’ section of your stats package - if you’re getting
quite a few clicks from a certain site, your link is probably on
a page with some content.
Truth 4: The Number And Type Of Links Linking To The Page That’s
Linking To You
Wow, that was a mouthful. In a nutshell, the more the owner(s)
of the site linking to you concentrated on offpage optimization
while they were considering their linking partners, the more it
will increase your link’s weight.
This is pretty much worthless to try to figure out on your own,
unless you have dedicated staff people who you can pay, or a
program to automate this process and report back to you. You’ll
have to find out the offpage optimization for each site linking
to you, and that will take time you don’t have.
Truth 5: The IP Addresses Of The Pages Linking To You
Search engines look up the IP address of the pages linking to
you, and links from the same IP are devalued accordingly. This
is to keep webmasters from pointing all of their sites at each
other. It’s not a bad thing to have more than one link per IP,
but it’s more valuable to have lots of links from different
addresses.
To find the IPs of the pages linking to you, go to http://www.webrankinfo.com/english/tools/class-c-checker.php
and enter between 2 and 10 links to check their IP addresses.
However, this will become very tedious if you have hundreds or
thousands of backlinks to check.
Truth 6: Whether Or Not The Websites Linking To You Are Deemed
By Google As An Authority Website
This is something most webmasters don’t even know exists -
“authority websites.” Most government (.gov) sites are
considered “authority” sites. Or, sites like About.com,
Microsoft.com, and others have also reached the “authority”
status. This status is usually granted only to “supersites” that
include tons of content and information, and if you can get a
link from one of these sites to your site, it can be a huge
positive effect on your rank. It’s almost impossible to know if
a site is considered an authority, but any site with PR 8-10 is
probably in this category.
This Sounds So Time Consuming, Is It Worth It?
In one word: Yes. Spend all the time you need to get good,
targeted backlinks from pages with great offpage optimization.
If you don’t have the time to do all of this by hand, check out
SEO Elite (http://www.GetSEOElite.com).
It finds all of the information I’ve discussed in this article
(and more), and all I have to do is click a few buttons and give
it a URL to start on. I’ll find the #1 website for a keyword I
want to use, put it into SEO Elite, and then copy their linking
strategy for my site. Most of the sites trading links with them
are more than happy to trade with me as well, so it takes a ton
of work off of my plate.
Armed And Dangerous
Now that you’ve got valuable information that most other
webmasters don’t have (or don’t use), get out there and get your
sites listed higher! Just don’t beat any of my sites…
To Your Success, And Your #1 Website!
About the author:
Jason is a long time web developer and the owner of Premier
MicroSolutions, LLC, an Internet Marketing firm in Ohio. For
more SEO tips and tricks, claim your FREE copy of “Search Engine
Optimization Made Easy” - Get it at http://www.PremierM
icroSolutions.com/SEO now!
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