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Achieve_Promotional_Success_Online_Via_Many_Avenues
| Achieve Promotional Success Online Via Many Avenues!
In a study released earlier this month by Forrester Research,
http://www.forrester.com/, the conclusion was reached that those
of us wanting to engage in online marketing should focus
particularly and more aggressively on viral marketing.
However, that was just one element of the "shot-gun" style of
online marketing that was proposed in the report.
A glitzy Web site devoted to the product or service, use of
direct e-mail marketing, banner ads and strategically placed
advance launch info to cultivate fans and customers were the
main elements proposed.
Also proposed but to a lesser degree of importance, offering a
free download or sample, forming partnerships with related
product or service company sites and building "online buzz
teams", that is, people hired to talk about your product or
service in a very positive light via online forums, chat rooms
and discussion mailing lists.
It is nice to know that research we compiled in 1996 stating
that online promotions must be "multifaceted" was very much
ahead of its' time. :-)
The Secret to online business success or even successful
Exposure of a non-commercial Web Site is through constant,
Persistent, multi-faceted Promotion. And to promote your
Internet presence you need to utilize the Basic 5 outlined here:
1. Email is the foundation. 2. A Web Site is the "Main Building"
standing on the foundation of Email. 3. Newsgroups offer unique
Exposure possibilities. 4. Search Engines and can provide much
Exposure! 5. Online Ads can provide far reaching worldwide
Exposure.
You can view our short report in greater detail at:
http://emailexchange.org/promotion.html
Considering we compiled the research for the above web site in
1996, it is amazing just how relevant it is even today.
About the author:
A.T.Rendon is an entrepreneur and published writer. Subscribe to
FREE Business Classifieds Newsletter & receive FREE online
access to our Password Protected "FREE Submit To Over 2.7
MILLION FREE Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org
Visit us at: http://emailexchange.org/?Articles
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