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Autoresponders_ _Put_Your_Business_On_Autopilot
| Autoresponders - Put Your Business On Autopilot
Autoresponders are one of the top promotional tools available
online today. They are also known as mailbots, automatic email
and email on demand. They were derived from the very popular fax
on demand and designed to automatically respond to any email
message sent to it with an automatic response. Their popularity
most likely stems from its vast variety of uses as it eliminates
the need to manually answer every response. Subsequently saving
hours of valuable time. Your information can be available to
your prospective customer 24 hours a day, 7 days a week. Get
your best ad copy ready, load it to your autoresponder and your
business is set to autopilot. When your prospective customer
sends a message to your autoresponder address, your information
will be instantly delivered to their email address.
There are many ways of utilizing the power of autoresponders:
* Sample E-zine Copy for potential subscribers
* Articles For Publication - A great way for writers to
distribute their articles
* Offer Free Powerful Reports on various subjects and use your
signature file at the end to promote your site or business
* Offer Free Resources with information about your site, product
or business
* Information about your Business Opportunity
* Product listings
* Price list
* Welcome letters
* Thank you letters * Order Confirmations
* Advertising Rates
Advantages:
There are many advantages associated with the use of
autoresponders. Not only do they automate the daily task of
manually replying to requests for information, but they provide
instant gratification for the recipient. They also enable you to
track your ad responses and gather the email addresses of
potential customers. A good autoresponder service will
automatically send you an email notification informing you each
time someone requests your information.
Selecting a quality autoresponder service:
When selecting a autoresponder service, there are many factors
that need to be taken into consideration to ensure maximum
performance.
* Personalized responses - This makes the recipient feel that
the letter was sent specifically to them.
* Automatic follow ups - Studies have shown it may take up to
seven contacts before closing a sale.
* Unlimited text length - If you are inhibited by the amount of
text your autoresponder may contain, you may be forced to revise
a successful sales letter, ultimately costing you business.
* Free Unlimited updating - It is imperative to provide your
customers with accurate, up to date information on your products
and services.
* Automatic Notification - You must have the ability to track
your ads performance. You should be instantly informed each time
someone requests your information.
Advertising Tips:
* Include your autoresponder address in your signature file.
* When placing classified ads, instead of supplying your regular
email address, use your autoresponder address.
* Appropriate News Groups
* Opt in email discussion lists
* Guestbooks
* Business Cards
* Letter Head * Your web site
Key Coding Your Ads:
Tracking your ads response rate will be the key to your
marketing success. Once you test your ads and determine which ad
is pulling the most responses, you can easily test which
classified ad sites are producing results as well. This will
save you a lot of valuable time by only placing your ads at
classified ad sites that produce results.
1. Make a list of the classified ad sites you intend to post
your ad.
2. Number the list of ad sites.
3. You can key your ad using the subject of your email. Many
times, if you ask for a certain "subject" description, it may
not be provided. To avoid this problem you can add a simple code
to your email tag.
mailto:freeinfo@yourautoadd.com?subject=cl1
This code should contain your autoresponder address and will
automatically fill in the subject with your ad key when clicked
on. The "cl1" stands for the classified ad site number one. The
second ad site you have listed should be coded as cl2 or
classified ad site number two and so on. By coding your ads you
will know exactly where your leads are coming from.
4. Begin submitting your ad and replace your normal email
address with your key coded autoresponder address.
You can obtain free autoresponders with all the amenities I
mentioned above from any of the following sites:
http://www.getresponse.com/ http://www.fastfacts.net/
http://www.myreply.com/ http://www.smartbot.net/
Autoresponders can completely change the way you do business and
enable you to put your business on autopilot.
About the author:
Shelley Lowery is the Webmaster of Web-Source.net - A complete
resource portal for the Internet entrepreneur. The site assists
the entrepreneur in developing a serious Web presence by
providing a wealth of free information, resources, tools and
content. http://www.web-source.net
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