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Creating_Your_Websites_Promotional_Strategy
| Creating Your Websites Promotional Strategy
Creating a successful Internet presence involves much more than
designing a great web site or having the "perfect" product.
Listing your website with the Search Engines is your first step,
however, you must not solely depend upon the Search Engines to
bring you traffic. You must design a complete promotional
strategy and work it every day. A good way to organize your
promotions is to set up a webpage, for your personal use, that
will contain your complete strategy. This page should be stored
on your hard drive and not uploaded to your server. Your page
should contain four sections. - Daily Promotions - Weekly
Promotions - Monthly Promotions - Miscellaneous Promotions Each
of these four sections should contain the appropriate
information for each of your promotional resources such as,
website name, user ID, password (if applicable) and hyperlinked
web addresses for each website you plan to use for your
promotions. This will enable you to open your webpage each day
and visit each daily promotional link you have listed. Your
daily promotions should include posting your ads to a list of
free classified ad and free for all sites. In addition, visit
some popular discussion boards. Although you may not advertise
on discussion boards, you can include your signature file with
your post. There are several websites that will enable you to
submit your classified ads and links to an entire network of
sites with just one form. Here is a list of resources to get you
started: Yahoo Classifieds http://classifieds.yahoo.com/
AdlandPro Networked Classifieds 5000+
http://www.web-source.net/adlandpro.htm Web Sitings Networked
Classifieds 40,000+
http://www.websitings.com/classads/sites/source.htm Epage
Networked Classifieds 16,000+
http://www.web-source.net/classifieds.htm SmallBizFFA 35,000+
http://www.smallbizffa.net/ffa.pl?35984 FFA Network 10,000+
http://www.ffanet.com/submit.htm Free Submission 9,500+
http://hbb.nu/freesubmit/ MGA web 5,000+
http://www.mgaweb.com/submit/mgacat.asp Link Place 3,000+
http://www.linkplace.com/ Link Station 8,000+
http://global.gr/mtools/linkstation/ USubmit 9,500+
http://www.usubmit.com/ Wizard 8,000+
http://wizardsoftheweb.com/partners/wizard/links.shtml URL
Submitter 183,500+ http://urlsubmitter.com/url.shtml For a
complete listing of some of the top discussion boards, visit:
http://www.web-source.net/web/Discussion_Forums/ Your weekly
promotions should consist of placing a paid ezine advertisement
and/or arranging ad swaps with fellow publishers. Visit the Free
Directory of Ezines for all the information you'll need to place
and/or swap ads with over 700 ezines.
http://www.netmastersolutions.com/ To organize your ad
placements and swaps, place the publication names, publisher
names, ad dates and hyperlinked web addresses within your weekly
promotions list. Your monthly promotions should include writing
an article in the area of your expertise, Search Engine
submissions, promotional exchanges with similar websites and
offline promotions. Writing Articles: Writing articles that may
be freely published with your bylines is one of the best
promotional methods online. Your article may be published in
hundreds of ezines, on websites or even in magazines. To learn
more about writing articles for publication, read the article
entitled, "Write For Publicity."
http://www.web-source.net/art13.htm To organize your monthly
promotions, place the names and hyperlinked web addresses for
each of your promotional resources within your monthly
promotions section. Article Announcement Lists: Article Announce
Subscribe: mailto:article_announce-subscribe@egroups.com
http://www.web-source.net/articlesub.htm PublishInYours
Subscribe: mailto:PublishInYours-subscribe@egroups.com
http://www.egroups.com/group/PublishInYours Articles Archive
Subscribe: mailto:articles_archives-subscribe@egroups.com
http://www.egroups.com/group/articles_archives Free Content
Subscribe: mailto:Free-Content-subscribe@egroups.com
http://www.egroups.com/group/Free-Content Article Submission
Sites: ideaMarketers - http://www.ideamarketers.com/ Free
Content - http://www.certificate.net/wwio/ideas.shtml Ezine
Articles - http://www.ezinearticles.com/add_url.htm Search
Engines: Yahoo - http://www.yahoo.com/ AltaVista -
http://www.altavista.com/av/content/addurl.htm/ Hotbot -
http://www.hotbot.com/addurl.asp/ Lycos -
http://www.lycos.com/addasite.html/ Excite -
http://www.excite.com/info/add_url/ InfoSeek -
http://infoseek.go.com/AddUrl?pg=SubmitUrl.html/ WebCrawler -
http://www.webcrawler.com/info/add_url/ NorthernLight -
http://www.northernlight.com/docs/regurl_help.html/ Promotional
Exchanges: To set up some promotional exchanges with similar
websites, visit a Search Engine and type in a keyword that best
describes your website. Visit some websites that are similar to
yours, but not in competition. Contact the webmaster to discuss
your promotional exchange. This may be a link exchange, joint
venture, or whatever you both decide. Your miscellaneous
promotions will include; running a press release, joining
traffic generating programs, buying promotional products and
advertising in newspapers, magazines, etc. Press Release:
CanadaOne provides a free interactive press release builder.
http://www.canadaone.com/promote/pressrelease.html Gebbie Press
provides over 10,000 links to print and electronic media on the
Internet. http://www.gebbieinc.com/ Dr. Kevin Nunley will write
your press release and send it to 5,000 media.
http://coldfusion.affiliateshop.com/Link3.cfm?AID=004436 Gap
Enterprises will enable you to send your press release to over
7,600 media. You write your press release or they'll write it
for you. http://www.gapent.com/pr/ Traffic Generating Programs:
Join some traffic generating programs to build a network of
websites all linking to your website.
http://www.web-source.net/web/Mega_Traffic_Generators/
Promotional Products: IDit Plates - Put your web address on your
vehicle. IDit Plates are a great way to continuously promote
your web site. They look like chrome and blend in well with your
vehicle. http://www.iditplates.net/new/2711/index.html Magnetic
Signs - Full size magnetic signs for your vehicle. Get a
customized sign that magnetically adheres to each side of your
vehicle, advertising your website. http://www.magneticsigns.com/
iPrint - Professional printing over the Internet.
http://www.iprint.com/cgi-shl/index.cgi?shop=5072 PromoCity -
Add your logo to any of over 500 promotional items.
http://www.promocity.com/ Offline Promotions: Place ads in
newspapers, magazines, on the radio, TV, etc., Visit these links
for complete listings: NewsDirectory Newspapers
http://www.ecola.com/news/press/ Newspapers Online
http://www.newspapers.com/ Commercial Magazine Publishers
http://www.writelinks.com/resources/pub/Pubs-mags.htm Once
you've created your promotional webpage, open it up in your
browser and add it to your favorite places or bookmark it for
easy daily access. Set up a specific day for your weekly and
monthly promotions and perform your miscellaneous promotions as
needed. Once you've implemented your promotional strategy and
continuously work it each day, you'll be amazed with the results
of your efforts. Consistency will be the key to driving massive
traffic to your site.
About the author:
Shelley Lowery is the moderator of Article Announce Writer and
Publisher Exchange - An article announcement list providing free
content to hundreds of ezines, newsletters, magazines and web
sites. Writers announce your articles free. Subscribe:
mailto:article_announce-subscribe@egroups.com
http://www.web-source.net/articlesub.htm
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