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Double_Your_Income_With_This_Best_Kept_Business_Secret
| Double Your Income With This Best Kept Business Secret
What is the one element that your business can't survive
without? Here's a clue. Without effective implementation of this
one element, your business is sure to fail.
Is it a great business plan? Is it dynamite web copy that sells?
Is it super products and services for your niche market? Or is
it ...?
And the million dollar answer is ...
Drum roll please. Promotion! Your business can not survive
without promotion.
But, not just a little promoting here and there. I mean
consistent promotion. You should spend at least 80% of your work
time promoting your business.
I'm sure you are asking yourself what I mean by promoting your
business. Advertising and marketing your product or service.
Branding your business name. These are forms of promotion.
Now I'm sure you are asking yourself why you should spend 80% of
your time promoting. Well, how do you expect customers to find
your product or service if you don't promote?
Just because you have a great product or service and killer web
copy doesn't mean customers are going to come running to your
website to buy.
Oh! And did you realize that a customer sometimes has to see
your promotion up to seven times before they buy? That's why it
is important that you get your message out over and over again.
Remember this:
More Promoting = More Customers
More Customers = More Sales
More Sales = More Profit
Finding enough time to effectively promote a business can be
difficult, especially for online business owners who have to
balance business management with promoting.
Business management usually includes such tasks as:
*Replying to customer emails
*Answering telephone calls
*Publishing ezines/newsletters
*Reading emails, ezines, articles, and web copy
*Website maintenance
*Finding fresh content, new promotion methods, and new places to
promote
*etc...
From this incomplete list you can see how business management
can easily take up the majority of your time. But the bottom
line is that you need to spend more time promoting and less
managing.
If your business is not doing as well as you would like it to be
doing, you probably need to spend more time promoting.
I know what you are thinking. How can I spend more time
promoting and less time managing?
Simple. Learn this best kept business secret - Speed Reading.
Speed Reading is a technique widely used by the offline business
community. Large companies pay thousands of dollars each year to
have their employees trained in Speed Reading techniques.
Why would large companies invest so much money in Speed Reading
training for their employees? Productivity of course.
You see, learning Speed Reading techniques allows you to double
or triple your reading speed. That means you accomplish more in
less time.
Business owners know that they and their employees will be more
productive so they don't mind spending the money since
ultimately the increased productivity will lead to greater
profits.
For some reason the online community has failed to embrace this
technique. But if any business owner ever needs to learn Speed
Reading, the online business owner does.
With the constant flow of emails, ezines, and articles along
with the web copy that online business owners must read each day
just to keep up, Speed Reading is a necessary skill in order to
be productive.
If mastered, Speed Reading techniques can essentially increase
the productivity of the online business owner. Increased
productivity simply means spending less time managing and more
time promoting. The increase in time spent promoting leads to
greater profits.
Have you been spending more time managing your business rather
than promoting your business? If so, now is the time to make the
change. Start spending 80% of your time promoting your business
and watch your profits soar.
Speed Reading is a valuable business tool. Master it. Then use
it to your advantage!
About the author:
Want to learn Speed Reading techniques? Leigh can help. Click
here to find out how:
http://hyperTracker.com/go/educationaids/SRAR04/ Subscribe to
Leighs Lifelong Learning newsletter at
mailto:Lifelong_Learning-subscribe@topica.com.
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