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Getting_better_exposure_on_download_sites
| Getting better exposure on download sites
As a shareware download site webmaster I have some suggestions
for the shareware authors out there that submit their programs
to download sites.
I spend many hours a week reviewing submissions submitted to my
site and cannot believe that lack of effort put in to product
descriptions by some authors when they are making their PAD
files. You would be surprised at all the one and 2 sentence
product descriptions with misspellings and grammar errors that I
have come across.
I realize that many shareware authors are from non-English
speaking countries and do not have a good knowledge of the
English language but if you decide that you wish to market your
products to English websites it would be a good idea to have
someone with a knowledge of English to proofread your
descriptions. Many visitors to download sites will click right
out of your product page if they cannot understand your
descriptions or find too many grammar and spelling errors.
The second and more important part of getting exposure is to
provide detailed, keyword rich product descriptions. On many
download sites you are competing will maybe 100's of other
products that can do the same thing as your product and the
better your description the more apt the visitor will be to try
your program. Just saying "X product is the best DVD ripper on
the net, try it now" isn't going to get much attention. The
visitor wants to know what makes your product better than
program Y and what it can do for you.
Also how do you get exposure on a download site among 1000's of
other products? Search engines are how! A large majority of
downloads generated by a download site come from direct links to
the program information page from a search engine and the best
way to get those organic search results for your program is to
write a detailed keyword rich description for search engines to
spider. If your program is in a very competitive market and you
write a 1 or 2 sentence program description your program will
never rank well where as a program in a competitive category
with a detailed keyword rich description that is listed on many
sites can easily dominate the search engine results. Can't get
better exposure than that!
You've just finished a great program and marketing and getting
exposure for that program takes a lot of work, but before you go
through the tedious process of submitting it to the literally
1000's of download sites out there, spend some time on the
product descriptions in your PAD files.
About the author:
I am a shareware download site webmaster that runs 3 shareware
sites with my main site Canistota Software at
http://www.canistotasoftware.com
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