|
Golden_rules_for_a_sales generating_website
| Golden rules for a sales-generating website
Rule 1
Make sure your product or service has a strong selling point…
Rule 2 …But don’t wax lyrical about how great it is/you are.
People aren’t interested in people who are interested in
themselves. That’s arrogance. They want to know what’s in it for
them. That’s common sense.
Rule 3 Keep the visitor in mind. Your website should clearly
spell out what your product or service has that the competition
doesn’t. Focus on benefits. Tip: write about your ideal
customer’s needs or problems. Then show people how and why your
product or service specifically helps them.
Rule 3 Content is king. But only if it’s useful, relevant and
interesting. Boring, long copy will only serve to help people
doze off. Aim for simplicity. Use short words. Short sentences.
Short paragraphs. Break up text with benefit-driven bold
headlines and bulleted lists. Keep the reader involved by
asking, and answering, questions.
Rule 4 Stay fresh. Old news is good news. And web pages that are
not updated regularly are like cobwebs in the attic. Give people
a reason to come back to your site by creating a desire to
return. Add new articles, links and other content.
Rule 5 Have a comprehensive FAQ (Frequently Asked Questions)
page. Think of every possible objection someone might have to
investing in your product or service. Next, provide all the
information they need to overcome any obstacles to closing the
sale.
Rule 6 Have a properly designed site. As well as being great to
look at, it should be well organised, with a clear and logical
sense of order. That way, visitors can quickly and painlessly
navigate their way around your pages.
Rule 7 Give prospects a choice of easy ways to reach you – via
email, phone, website contact form, etc. But don’t stop there.
Turn some of your key benefits into hyperlinks that go to your
order page or contact form.
Rule 8 Even if they aren’t interested in buying at this stage,
urge them to do something. In copywriting speak, this is
referred to as a “call to action”: Act Today! - Email Us Now! -
Don’t let this opportunity slip by! - Take Action Before It's
Too Late! A website without a call to action is one that should
never go live.
Rule 9 The gold is in the follow-up. FOLLOW up on leads,
enquiries, sales, every communication from a client — new, past
or recurring.
Rule 10 Proofread, proofread, and proofread again. Errors can
easily be missed — particularly on screen (print out and read if
in doubt).
|
|
| |
| |
