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Good_Landing_Page_Design_Tips
| Good Landing Page Design Tips
GOOD LANDING PAGE DESIGN TIPS
What is a landing page?
It's the page your website visitor arrived at after clicking a
link. The link could be on any page on your website or pay per
click advertising or banner ads or keyword search.
The goal of landing page is to cause your visitors to take
definite action. You don't want your visitors to leave until you
get them to do what you want them to do. To click on the buy
button, to sign up for an affiliate program, to download a free
ebook or software, to sign up for a course, or to subscribe to
your free newsletter.
The landing page is a direct marketing copy. Your visitors
landed here through a link on your webpage, an ad, a keyword
search, pay per click advertising, banner ads, and now you want
to convert them.
Here are some tips to design a good landing page...
1.Content Relevance
Your landing page content must be relevant to what people were
looking for when they applied the click through. The closer the
match is the higher the chances of conversion.
2.Be Concise
Net writing is different than offline writing. Generally, when
people surf the Internet they give short attention span to what
they are reading. So be concise. When visitors arrive at your
landing page they are already predisposed to buy, or they want
to get more information of your product or service. By all means
give them information but be concise. Don't use more than three
sentences to communicate a point. Think through and concise what
you want to say. Use bulleted list to communicate the benefits
of your product or service.
3.Get straight to the point
The landing page is a highly customized marketing copy for your
product or service or affiliate product or service. Don't
distract your visitors with advertisements, links to other web
pages. Don't let your visitors wade through a whole bunch of
hosh posh before they get to want they want.
4.Focus
Dedicate one landing page to only one product or service. Don't
try to promote multiple products (unless they are of the same
product group)or services on one page. Create separate landing
pages and campaigns if you have multiple products or services to
promote. Focus on one product or one product group on each
landing page.
5.Be Factual
Use facts and figures instead of generalities.
General: Prices Reduced
Factual: Prices Reduced by 20 percent
6.Clear Call to Action
Tell your visitors what you want them to do. Buy now, click here
to download, fill in name and email address to subscribe or
whatever. Keep all call to action text in bold.
7.Readable Text
Sure, there's nothing much to look at a page with white
background and black fonts. But it's definitely easier to read
the text than a red background with black fonts. Remember, it's
the words that sell. Your website visitors must be able to read
your text with ease.
8.Navigation Links
Not at all, if you could help it. The only link you want your
website visitors to click on your landing page is the call to
action link.
9.Graphics and Images
Keep visual effects to a minimum unless you are running an
online audio or video business, real estate business, or selling
holiday destinations. Keep in mind that for direct marketing
it's the words that sell. Graphics and images serve only to
enhance your text communication, not cloud it.
10.Grammatical and Spelling Errors
Check through your text and correct all grammatical and spelling
errors. Otherwise it gives your website visitors a negative
impression of you and the company you represent. Once visitors
have a negative impression, it becomes difficult to convince
them of the product or service that you are promoting. First
impression counts a lot.
11.Make it personal
Make it personal to connect with your visitors. Use a lot of You
and Your in your text.
12.Make your text clear and simple to understand
Avoid colloquialism or jargons. Use terms and phrases that
people readily understood. Use short sentences, and phrase them
in the active voice.
A good landing page will always sport good conversion rate as
compared to a poor one. Take the time to think and rethink, work
and rework your landing pages. Don't make the mistake of just
optimizing for the search engines. You need to optimize your
landing pages for humans too. Ultimately, it is humans that give
you the sales.
You may freely distribute this article or post it on your
website. We only ask that the author’s resource box be kept
intact and no changes to content be made.
About the author:
Gerrick W – mailto:gw@1stinternetmarketingsolution.com
Information and Software Tools You Need to Effectively Promote
Your Online Business. Visit:
http://www.1stinternetmarketingsolution.com
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