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Google_Creates_Video_Vending_Machine_Online
| Google Creates Video Vending Machine Online
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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It's really no secret that search giant, Google.com, wants to
own the gateway to all media online.
They operate the Web's most popular search engine, largest free
blogging service, and one of the largest news services online.
Recently, Google started offering video from their website.
Google's video offerings so far, comprised mostly of
documentaries, news, and daytime talk TV programs, represented a
testing device to get the kinks out of their video delivery and
search system.
Now, thanks to widespread availability of high-speed Internet
access, inexpensive desktop video editing, and the emergence of
portable video players, Google is steadily ramping up what will
surely become the Web's first video "vending" machine.
Log on to Video.Google.com and search a limited number of
available TV shows.
Curiously, most do not allow you to play video, only to see
still screen shots of the show and read a transcript taken from
closed captioning for the hearing impaired.
However, based on the fact that Google recently started
accepting video submissions through their website, this format
is about to change drastically.
Originally, speculation about Google's new video service
centered squarely on video "blogging, " where online pundits
would share their thoughts in video rather than written form.
However, after releasing more details, it appears that Google
maintains much grander plans for online video than just allowing
people with a camcorder to rant and rave.
Currently Google is in the "gathering" stage. This means they
are accepting video submissions from content providers with very
few restrictions.
Basically, Google says they want original content, no porn or
offensive content, and they want it in a very specific video
format (mpeg2 or mpeg4 with MP3 codec).
Other than that, the sky is literally the limit. For specifics,
log on to https://upload.video.google.com/ and click the "Find
out more" link.
Right now it appears that Google decided to gather as much
content as possible before offering any of it to the public, so
you currently can't view any videos.
Google also states that they will allow content providers to
either charge for their videos or allow viewers to watch them
for free.
Google states they will collect the money, take a small fee, and
pay the content provider. This alone should excite anyone who
sells content online because the barrier to entry (high-speed
servers, video delivery, credit card processing, customer
service) just got a lot lower.
Plus, it's a safe bet that Google will find a way to integrate
revenue producing videos into their pay-per-click program.
Combine all this with the recent emergence of truly portable
digital video players (Sony PSP, Creative Lab's Zen Media
Center), and beginning of video-on-demand through the Internet
just arrived. Now this doesn't mean growing pains won't occur.
The biggest drawback to searching for and finding online video
is that each video file must have a text transcript associated
with it in order to get properly indexed by a search engine.
In the beginning, this will slow the production of new material.
Despite these and other growing pains, plan on Google opening up
the first and largest video "vending" machine online within 12
months.
About the author:
Jim Edwards is a syndicated newspaper columnist and the
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