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Google_Is_Sued_By_A_Very_Odd_Plaintiff
| Google Is Sued By A Very Odd Plaintiff
In a major development in the paid search industry Google is
being sued for Click fraud by Clickdefense.com. The accuser is
also trying to establish the case as a class action suit which
can effect tens of thousands of advertisers.
Click Defense alleges that they lost approximately 5 million
dollars because Google didn't take the basic actions necessary
to safeguard their advertisers. Many people we have talked to
that are using Google's content network have been concerned over
click fraud. This case is a bit odd in our view because Click
Defense is supposed to be selling solutions that STOP click
fraud. One wonders how they lost so much money if there solution
works! Stay tuned.
Bob Cefail Publisher Marketing World News
About the author:
Bob Cefail is the publisher of Marketingworldnews.com which is a
nationally known business news blog.
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