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Hey_Wheres_My_Ad
| Hey! Wheres My Ad?
Have you ever wondered why you didn't see the free ad you
submitted? I bet you thought you had the perfect ad! Why isn't
it there? Well, let me give you some idea of why newsletter
publishers get gray hair!
You MUST follow the guidelines. Guidelines? What's that mean? Is
that like RULES? YES!
There is only so much space available for advertising in a
newsletter. To accommodate as many free ads as possible there
are limits on ad size.
Let's take a look at some of these guidelines:
1. Spelling and typing errors.
If you want to be believable, check your ad for proper spelling
and typing errors. Use capital letters at the beginning of
sentences, not through the whole ad. Don't use all caps as it
makes your ad hard to read, and reminds me of salespeople
yelling at me to buy their product. Not likely!
2. Making your links clickable.
URL's must begin with http:// and email addresses with mailto:
in order to be 'clickable.' If readers can't just click on your
URL or email address to see your offer, you will lose their
attention. Most are too lazy to 'cut and paste' your URL into
their browser window. Make it easy for them to view your offer.
3. Formatting your ad.
When you get to the end of your 60 or 65 character line - you
do a 'hard return' (for you Newbie's - that means you hit the
Enter key) to go on to the next line of your ad. This 'hard
return' will keep the lines from running all the way across the
page, which the publisher must take the time to correct. 4.
Characters per line. The most popular choice is 60 to 65
characters per line. Some list servers can only accept a certain
number of letters per line. If your ad exceeds this limit, it
will not look the same as you typed it. It will be one long line
and a one word line, then another long line and so on.
5. Lines per ad Some publishers allow 5 lines, others 2, 3, or
4 lines. This may or may not include the URL or email address.
This does not mean you can send 6 or 8 or more lines and expect
to see your ad! Personally, I like a 2 or 3 line ad best. It is
much easier to read than a very long ad.
6. Unacceptable ads.
Most publishers don't accept ads dealing with hate, adult,
racial or gambling content. Avoid these topics if you want to
see your ad published. 7. Use the proper Ad Code.
You will have to actually read the issue to find the ad codes!
Yeah! You might actually enjoy it too! Some ad codes are found
on a certain day every week, others are in every issue. Some you
have to hunt to find, and others are with the ad guidelines of
that newsletter. But.... you must use the correct code of the
week. If you use an outdated ad code, you will not see your ad.
How do I know when to post my ad? How often can I send my ad?
When I submit an ad I write the date I posted, and that week's
ad code next to it. Also, I put the date I can send my next ad.
This will reduce your chance of accidentally submitting your
free ad too soon and having it deleted. Even with all this I
have been known to submit a duplicate ad. Then I have to send an
email to apologize!
Follow these easy suggestions and you will see your free ads
published. I am grateful that free ads are still available. They
are a lot of work for these editors each week. Wouldn't it be a
nice surprise for these editors if we all submitted ads that are
correctly formatted, spelled and typed?
Mmmmmmm! Is that the sound of cheering I hear? The publishers
thank you!
***** ***** ***** ***** *****
Article may be reprinted with resource box.
715 words 5/18/02
About the author:
LEARN to UNDERSTAND YOUR P.C. in SIMPLE language! If your PC is
a Pain in the ya know where - Learn "How" and "What" to do!
http://www.bastinmarket.com mailto:peg@bastinmarket.com
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