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How_Internet_Marketeres_Can_Create_Their_Own_Powerful_NicheEven_In_an_Over Crowded_Industry
| How Internet Marketeres Can Create Their Own Powerful Niche...Even In an Over-Crowded Industry!
For some reason, people who look to the internet to make more
money or start their own online business are drawn to the
internet marketing or home business industries. Ironically,
these marketers (and I was one of them!) become affiliates for
“make money from home” products, or buy reprint rights for the
same, and thus try to sell something they have no experience in.
Sooner or later, new internet marketers will hear from an
established “guru” that they should stay away from the internet
marketing niche. Instead, they should find a “niche” they are
interested in—for example, baseball—and focus their marketing
efforts on that niche. The reason given by the gurus is that the
internet marketing niche is already overcrowded, and “newbies”
are going to have a hard time cracking that niche. (Of course,
these “gurus” also encourage you to buy their products, because
they will help you become a better marketer….)
While I agree that the internet marketing and home business
industry is overcrowded, and while I do not think it is a niche
at all, but a large overarching concept, I think it is still
possible to carve out a niche within this concept for yourself.
This is true, if for no other reason than there will always be
new people coming online looking for ways to make money online.
Why shouldn’t you be the one to reach them? For myself, I found
many other “money-making” websites before I found the gurus’
websites.
So how do you carve a niche for yourself in this industry? For
starters, brainstorm all the different aspects (niches) of
internet marketing and home business. To get a list begun, here
are a few: traffic generation, lead generation, web copywriting,
autoresponder follow-up, product creation.
Here is a battle plan for creating your own niche. 1) Think hard
about the products you affiliate with. Are they centered around
one niche, like traffic generation? If you have too many
products, whittle them down to a few you will focus on. 2) Build
a website or an autoresponder series around your niche, and make
sure it will establish you as knowledgeable in your chosen
niche. 3) Drive traffic to your new niche website.
The best way to accomplish 2) and 3) is by writing articles and
submitting them (and including them in your autoresponder
series). Instead of writing about all aspects of internet
marketing or home business, you specialize in traffic generation
(for example) and become known as someone who is very
knowledgeable about traffic generation. Build your business
around this niche.
About the author:
Jeremy M. Hoover is an online freelance writer who specializes
in writing articles for website owners to use to establish
themselves as experts, and to promote with. If you need
articles, contact Jeremy through his site,
www.jhooverwebcopy.com. Read more marketing articles by Jeremy
at his marketing blog, www.jhooverwebcopy.blogspot.com.
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