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How_To_Boost_Traffic_To_Your_Blog_SEO_for_Bloggers
How To Boost Traffic To Your Blog: SEO for Bloggers
Let search engine index your blog and let people come to your
fresh blog. Though you're in World Wide Web, nobody knows you're
there. You need to pull kindly those who are potentially waiting
for you but don't know where your are. This objective is related
to generally known as search engine optimization (SEO). It's too
broad to address all. But the most important things will I talk
about. Though they're not all but more than enough will be
covered. They are about...
How to use keywords as a SEO technique What to
consider when you choose blog templates How to
construct your blog search engine friendly Ping your
blog
How to use keywords as a SEO technique?
As long as SEO is concerned, the keyword comes at front line.
You have to find the target keyword/keywords or niche keywords.
What to do with the keyword/keywords? Please read on.....
Enter keywords in your blog name: If you named your
blog for example, "Ryen's blog", it's not a good idea in the
view of SEO. Instead name your blog something like "keyword
blog". You need to substitute "keyword" with your "target
keyword", for example "mountain bike blog", if your blog is
about mountain bike. Enter keywords of your post in
title tag: Actually most of bloggers don't need to concern about
"title tag" because most of blog hosting applications such as
blogger, typepad, wordpress, movable type, drupal, etc... care
this for you. But you have to use the keyword in your title and
then they will include it in the title tag for you.
Enter keywords in meta description tag, if possible: This
may be difficult for most of bloggers because most of blog
hosting system don't support this. If this is your case, don't
bother with this. To make it possible is almost impossible for
the people like me who are not techie at all. But don't worry
there is other solution: care your first sentence of the first
paragraph. Enter keywords in the first sentence:
Nowadays many SEO experts say that most of search engines don't
look meta description tag. Instead they look for the few words
in the first sentence. So care your first sentence to include
the keywords, make it fit to describe your whole post and
attractive. Repeat your keywords in your post: With
this an English grammar teacher may not be happy. But as long as
SEO is concerned, it's necessary: frankly to say, you have to.
General rule says the keyword density should be about 2-3% of
whole words in your post.
You may complain "heck, how do I know keyword density." Well,
you don't need to count it manually. There is a free tool to
check the keyword density. And actually I don't even check it
all the time. I just keep in mind 2-3% and check only for some
posts that I think worth checking. Having this in mind, the free
tool is here
. Type the URL of your post, keyword and click "analyze" button.
It'll return you the keyword density of your post. If the
keyword density is too low, consider repeat the keyword more but
don't repeat too much (more than 3%) Use your keyword
in your blog domain: This improves the ranking of your blog and
hence more traffic come to you. If your blog is about
"anniversary gift", for example, include it in your domain name
so that your blog domain looks like
"anniversary-gift.yourhost.com" Use your keyword in the
link title: Many blogger don't know about this!
Which one do you think better, "anniversary gift" or
"anniversary-gift.your host.com" as your link title? The former
is better. The reason? Because search engines value more. So
keep in mind that whenever you get link try to enter your
keywords in the link title. Enter keywords in your file
name: When you save your blog, use your keyword.
Which one is better, "mypost98.html" or
"anniversary-gift-how-to-choose.html"? This time the latter is
better because it includes keywords and hence get better chance
to be listed in high rank in search engine. Enter
keyword in alt tag: If you use images in your post, don't forget
to put your keyword in alt tag. A 2 cent-tip related to this is
that if your Google Adsense doesn't seem to show matching ads
with your content, check your alt tag. Maybe it's because you
put unrelated words in alt tag. What to consider
when you choose blog templates?
Certainly there is a search engine friendly blog templates. To
know whether your blog template is search engine friendly
designed, go to Crawler
simulation (It's free.) Enter your blog URL and then it'll
show you how it looks like when a search engine spider visits
your blog site. If you see a lot of html code or java scripts
before you see main content, it means your blog is not well
designed in the point of search engine optimization. There is a
way to hide unnecessary code from spiders, using CSS or div
class "hide". Try to make your title tag immediately after head
tag and to show up your body content as near to head tag as
possible.
How to construct your blog search engine friendly?
Make your blog site structure as simple as possible. This may
not be a big issue for bloggers because unless a blogger can
design her/his blog system, they have to use a default system.
What I mean by this is that most of blog system make permalink
be for example,
"www.blogcom.com/user/archive/year/month/date/apost.html". See
how far the final "apost.html" is from root. It's 5 step
further. This is not so good in terms of search engine
optimization. You can reduce those steps but you only can do so
one or two step because database recognition is concerned behind
this story. So the bottom line is that try to make your blog
simple but if it's not possible, focus on writing good content.
I observed many top bloggers have a bit complicated permalink
system yet have lots of traffic.
But if you can make your blog structure simpler without problem,
please do so because it is much better for the reader and search
engine as well.
Ping your blog
Do you ping? Many pongs will come,then. :-) This may not be an
issue if you're using Movable Type, WordPress, Typepad, or
Drupal 4.6.0. But consider pinging to Ping-o-Matic!, if your
system is not configured to do so. Because it pings to most of
important blog search engines and directories in one spot. If
your blog application doesn't support to ping automatically to
"Ping-o-Matic!", you can do so manually by visiting
Ping-o-Matic! Once you type your blog name, blog URL, check
where to ping and click "submit ping" button, and don't forget
to bookmark. It gives you a convenience because you don't need
to type blog name, URL and check where to ping again.
By pinging you make search engine spider crawl you more
frequently and make your reader notified faster.
So far you have the most important SEO techniques for your
blog. Say, how to use your keywords and where to enter, search
engine friendly blog template design, structure and finally ping
to "Ping-o-Matic!" But one thing is missing!
Get inbound links!
Probably it is as important as your blog itself! You can read
about this at Traffic to Blog: Part 4
About the author:
Ryen Kim is an MBA, specialized in marketing research and
analysis. His current focus is blogging and home based affiliate
business as a work-at-home scheme. He is a founder of Blog Sites and running Hom Based
Affiliate Business web site.
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