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How_To_Get_Your_Email_To_Stand_Out_From_The_Junk
| How To Get Your Email To Stand Out From The Junk
We know that email marketing is a cheap method to reach our
customers, prospects and subscribers. However, the increasing
amount of unsolicited commercial email is clogging up the
inboxes of everyone.
So how do you improve the chances of making your email stand out
from junk mail? (And I’m assuming you’re not sending out
unsolicited email. If you are, shame on you.)
First, you want to make it easy for your subscriber or prospect
to quickly identify that it’s from someone they know -- “you.”
--Make sure that your “From” line uses your full name rather
than something generic like “Webmaster.” You want to burn your
name into your prospect’s mind. A webmaster could be anyone.
--Never use ALL CAPS in your subject line
--Don’t use an exclamation mark “!” either.
--Use the same phrase repeatedly in the subject line whenever
you send an email. For example, in my ezine, I use my initials
DC in the subject line: “DC Web Success Ezine.” So if you’re
creating an ezine make sure you use the title consistently.
--Put your prospect or subscriber’s name in the subject line,
e.g. “Susan, Get This Special Report.” (This is easy to do if
you use an autoresponder. Get one at http://www.GetResponse.com)
--Spend time on creating an attention grabbing subject line that
will entice the reader to open the email, it’s as an important
as creating a headline for an ad. But be careful not to use
words (such as Free) that could target your email by anti-spam
software. --Write two or three compelling subject lines. Then
divide up your “Opt in” mailing list and test to see which
subject line gets the most response or clickthroughs.
Apply these techniques and you stand a much better chance of
having your email read, not sent to the prospect’s “trash”
folder.
About the author:
Dave Coyne is a copywriter, marketing consultant and president
of DC Infobiz. Get his FREE REPORT “Start A High Income, Low
Risk Home Business And Never Create A Product, Write An Ad or
Talk To Anyone.” Send a blank email to dcinfobiz@GetResponse.com
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