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How_to_Boost_Traffic_to_Your_BlogKeyword_Research
How to Boost Traffic to Your Blog:Keyword Research
How to use keyword research as traffic building
method?
If you are serious to make money from blog, you must think about
keyword before you write. And use that keyword repeatedly (more
frequently than your high school English grammar teacher would
say "it's a good English.") in your blog.
Why you have to use a keyword?
Using keyword in your blog is one of powerful ways to bring
traffic to your blog. Why? It's simple. People search using
keywords to look for information. If your blog includes those
keywords, they will find your blog from the search engine result
page and will come to you to find the information they were
looking for. But is that really simple like that? Not exactly.
Two things must be considered.
The keyword you're
using must be related to your blog topic. When you're blogging
about 'racing car' for example, if you use 'basketball' as a
keyword, it won't help you bring the traffic. Moreover, if the
visitor came to you to find information about 'basketball', he
will leave your blog having bad impression on you because he
couldn't get any relevant information from your blog.
So,
the rule number 1 is to use the keyword related to your
topic. Suppose you discovered high demand keyword (a
keyword many people uses) related to your blog topic, does using
that keyword guarantee you a lot of traffic? What if many
bloggers are talking about similar topic using that keyword? If
so, although many searchers use that keyword, probably they'll
go to other bloggers who are ranked more highly in the search
engine than you.
The point is that you have to find the
keyword that has high demand but a few supply. In other word,
you have to find 'niche keyword.' How to find the
'niche keyword'?
It's two fold. First, find the demand and then the supply.
How to find the demand of the keyword?
Use
a keyword search tool. I found Search It is
handy and best of it's free. A con is that an additional
promotion page provided by SBI (Site Build It) will be open. But
you can close it and that doesn't harm you from using search
tool, Search It.
Here is a short introduction on how to use "Search It!"
Once you get through Search It, you will see Search It! window
which has 4 boxes. Suppose you want to talk about 'car',
choose 'Brainstorming' at step 1 box in the "Search It"
window, choose 'overture suggestion' at step 2 box
type 'car' (without quote) at step 3 box click
'Search It!' button (you may notice that there is step 4, but
you don't need to fill it at this stage. If you try write
something the program will tell you that you don't need to
choose at this time.) then a leading page will be open,
which explains the technique you are using. Click 'Please
.....results.' link to see the result. the resulting
page looks something like,
Count SearchTerm
3467549
car
1914166 car insurance You see the number in
Count column? That's the demand of the keyword. You
also notice that other search terms are shown in the result
page. Save this keywords and count somewhere, in case you have
to refer it later.
How to know the supply of the keyword?
For
this end, you don't need any other tools. Just go to Google,
Yahoo or whatever search engine you like and type car in the
search box. Look upper right bar of the search result
page and you can find something like "Results 1 - 10 of about
301,000,000 for ''car". The number '301,000,000' is the
approximated number of supply. For sure, not all of them are
blog, but realize that if you talk about car you're just 1 out
of 301,000,000. This means that you may not pick up "car" as
your keyword and choose other topic if you want many visitors to
find your blog from the search engine. This is why you need to
save above demand table somewhere. Now that you know
the topic "car" is too competitive, the next thing you can do is
to find the number of supply for other keywords from the table
you saved. Continue this step until you find less competitive
keywords.
You may choose several keywords and use them in your blog. But
remember that if you post a short blog, it's better to focus on
only one keyword. If it's long, you may choose primary and
secondary keyword.
To sum up,
Use Search It to find reasonable
demand of the keyword related to your blog. Check the
number of supply from a search engine, for example, Google.
Choose the keywords that have high demand and low
supply. Finally use that keyword in your blog
repeatedly with the frequency of a bit more than your high
school English teacher would tell you. You may want
to know how to write so that you can increase traffic, which is
the topic of how to boost traffic to your blog: part 2. You can
read it at Traffic to Blog:Part 2.
About the author:
Ryen Kim is an MBA, specialized in marketing research and
analysis. His current focus is blogging and home based affiliate
business as a work-at-home scheme. He is a founder of Blog Sites and running Hom Based
Affiliate Business web site.
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