|
How_to_Write_Web_Page_Titles_to_Enhance_Your_Site_Exposure
| How to Write Web Page Titles to Enhance Your Site Exposure
A carefully-written title for your web page can enhance your
site exposure and attract more visitors. Here's how to write an
effective web page title.
What is a web page title?
In your web page HTML code, the page title (also called the
title element or just the title) is the text that is enclosed by
the opening and closing TITLE tags.
The title should be placed between the HEAD tags, ideally just
after the beginning HEAD tag and before the first META tag.
The title is one of the most important elements of a web page
for a variety of reasons.
*Most browsers will display your page with the title at the top
of the browser window.
*If visitors bookmark your page in their browsers, their
bookmark lists will show your page using just the title. Many
web page titles default to "Home Page." So if the title of your
web page is "Home Page", your visitors' bookmark lists will
contain a lot of "Home Page" listings.
*Google and other search engines present the results of a
search by displaying page titles as links in the first line of
each query result. Search engines doesn't like to display "Home
Page" as the best they can do for a user searching for "purple
people eaters," for example.
*Most search engines will order the results of a search engine
query based on the relevancy of your page to the keywords used
for the query. One of the factors in determining this relevancy
is how closely your title matches these keywords. If your small
startup company makes purple people eaters, don't give your home
page the title "Unknown Business, Inc." It's not relevant to the
search.
You can see that the title of your web page is highly visible to
others, and it can impact the search engine ranking and
visibility of your web page. It is therefore worthwhile to spend
some time carefully writing each page title.
Practical tips for writing page titles.
Here are some practical tips you can use for crafting an
effective web page title.
*Start by thinking hard about how your potential visitors will
search for your site. What keywords or keyword phrases will they
use for a search engine query? Use one or two of the most
important keyword phrases for your title. In our example, the
home page title could be "Purple People Eaters."
*Don't just use the same title for all your web site pages.
Your About page title could be "About Unknown Business, Inc.,
Your Source for Purple People Eaters." Your Order page title
could be "How to Order Purple People Eaters."
*Don't include your company name in the title unless it is a
commonly recognized name or the page is about your company. Use
the limited real estate in a title for relevant keywords. You
can include your company name in the description META tag of
your web page.
*Make sure the title does not exceed 66 characters. Google will
not display more than 66 characters of a title in the search
results page. Truncated titles irritate search engine users.
*Don't use more than 7-10 words in your title.
*Be careful when using some web page generators or editors.
Many will either ignore the title or make up an ineffective
title like "your title goes here."
Summary.
Understand what the title element of a web page is, why it is
important, and follow these practical tips for writing your web
page titles. Your internet visibility will be improved, you will
improve your search engine ranking, and you will get more
visitors to your web site.
About the author:
Kempton Smith is an internet marketing consultant who writes
interesting, useful, keyword-rich articles like this for
internet businesses to use to promote their products or services
online. Contact him at kempton at kemptonsmith.com for details.
Visit http://kemptonsmith.com for a free report on how to use
articles to promote your web site online.
|
|
| |
| |
