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How_to_make_your_site_into_a_selling_machine_part1
| How to make your site into a selling machine part1
In order to succeed online you need to develop a great product,
write a website that sells, and attract targeted traffic to your
site.
If you don't have one find a great product. The best type of
product is one that is consumable and in demand. If the product
is good customers will repeat their order.
Make sure that people can order easily from your site. If you
have lots of products then it's a good idea to have an online
shop where customers can put products into a virtual shopping
cart (a CGI scripted program) and pay for them via paypal or
credit card on a secure order form page.
The easier it is for customers to order from your site the
greater the chance of making sales.
Choose a webhost that has a shopping cart package. I use
internetconnection and am very happy with the support they
provide. http://www.internetconnection.net/pricing.shtml
If you are a complete novice and don't know anything about
shopping cart software then you may find this of interest.
http://www.website101.com/arch/archive126.html
You need to tailor your site towards the customer who wants or
needs the product. You can do this by first imagining that you
are that customer and work out what she or he is looking for
when they come to your site. Provide them with the benefits of
using this product. Capture their imagination. Will it save them
money, make them younger, healthier, or is it just the right
widget they need!! What's in it for the customer?
Imagine that this customer is a friend and you are having a one
to one conversation with them over a cup of coffee. Use the word
"You" a lot as if you really are talking to them. Create a
desire for the product and give them confidence that it will
deliver as promised.
Make each page on your site theme focused. If you are selling
more than one product or groups of products you will need a page
for each one. Think about the product. What does it do? What are
the benefits to the customer? Why should they buy from you and
not your competitor?
Provide a solution to your customer for a problem they may have
and make your text benefit laden. For example if you have a
product that may help eliminate pet odours from your carpet
target pet owners and suggest the problem. Then tell them about
the benefits your product can have just as if you were talking
to a friend.
Each page should focus on just several keywords related to that
product. What would a visitor type into a search engine if they
were looking for this product or information? This will rank
your pages well in search engines for those keywords.
In part2 I will cover getting the most wanted response from your
visitors, writing an ezine and using autoresponders.
About the author:
Kathy has her own mlm online business which you can visit at
http://www.healthandbeautytowealth.co.uk She has written other
articles to help you build your online business. Subscribe to
Kathy's new monthly newsletter healthtowealth
email:subscribe2healthtowealth@getresponse.com
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