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Internet_Marketing_ The_7_Biggest_Mistakes_I_See_People_Make_With_Their_Websites
| Internet Marketing -The 7 Biggest Mistakes I See People Make With Their Websites!
1. Many people are not getting good or complete advice. Often
for example people don't understand all the concepts of Internet
Marketing and having a website so they simply pay to have a
website developed. Often this website may look good but it falls
far short in the area of being "search engine friendly". This is
typically because many businesses that deal with the web are
very one track focused.
People need to get independent opinions from a knowledgeable
person. Someone who doesn't have a biased agenda. Most
businesses have a product or service they try to push customers
toward because they make a greater profit on these items.
Many businesses that deal with the internet can be narrowly
focused on their one main niche. They may do webpage design and
development and for their ease they either knowingly or not
don't consider other important attributes like optimizing the
page for search engine placement. Some example are weblinks in
java scripts. Search engines don't read these. Another example
is the over use of images to display text on webpage. Search
engines develop your webpages reputation based upon the words on
the page. If the words are in images they can't be read by the
search engines. A simple test to search for words is in your
internet browser click on Edit and then click on Find and search
on any suspect words.
2. People put too much emphasis on their Company name in their
website title. The title should be geared toward keywords, etc.
They don't take into account search engines and keywords and
that starting out nobody is going to be searching on their
Company Name.
3. People don't wisely choose their keywords or market. Planning
here is key – do some sample searches and see what comes up -
who is your competition?
4. This is kind of a subset of number 3 above,– lack of adequate
planning. I.E – What is the purpose of your webpage – is it to
sell them right there or perhaps gather their information for
further use?
5. People don't either set up their website to collect names and
leads (email list) or they just collect everyone's name in one
big box. For example if you have several categories of interest
on your site try to collect the person's name tied to their
specific point of interest.
6. Over Targeting – I see this problem all the time. People have
a small website and they try to over target every keyword
remotely associated with their website on each individual page.
Each individual webpage should be targeted as much as possible.
A variation of this is people try to optimize their sales page
for good search engine ranking. A much better approach is
optimized pages, which direct people to their sales page.
7. And of course they do a any number of things that are not
friendly with search engines. (Here are just a few examples)
Like using frame pages incorrectly.
You are hosting your Web site at a free Web space provider.
Your Web site has a low link popularity.
Bonus Tip: When requesting links from other websites vary the
linking text (title) you provide them, so that the linking text
coming to your site isn't always the same. Think of it like
this, in nature you would have a variance of linking texts. So
if you do what is more natural, you should rank better with the
search engines.
About the author:
Nick A. James offers informative tips and information on
nutrition, health and working from home. His many years of
Internet Marketing expertise puts him in unique position to help
others starting a home
business. For free newsletter, blog, free reports and more
contact him at: http://www.health-goji-ju
ice.com
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