|
Internet_Marketing_ _Long_Term_Strategy
| Internet Marketing - Long Term Strategy
Once your site is up and running, the best method for getting
immediate traffic is pay-per-click search engine marketing.
Although you have to be patient, you should also be focusing on
search engine optimization as a long term strategy.
Search Engine Optimization – “SEO”
Search engine optimization, or “seo” as it is better known, is
the definitive long term Internet marketing strategy. So, what
is it? Seo simply refers to taking steps to make sure your site
appears high in non-paid search results on Google, Yahoo and
MSN.
The reason seo is considered a long term strategy is…well, it
takes a long time. If your marketing is focusing on highly
competitive keywords, such as “Europe travel”, there is so much
competition that you could be looking at two or three years
before getting top rankings. The time period is really a factor
of how fast you can build links. Sometimes you can move up
within 6 months, but sometimes it takes a few years.
Is it worth it to wait for 2 years to get into the top five for
“Europe travel”? There are over 2,000,000 searches a month for
the keyword phrase. What do you think? If you offer a service or
product related to traveling in Europe, how much money would you
make if even 1 million people visited your site each month?
Think about that.
The Big Three
There are three, and only three, search engines that matter when
it comes to seo – Google, Yahoo and MSN. What about Alta Vista,
etc.? They simply don’t have enough traffic to make them worth
pursuing.
There are four keys to seo. First, you must research the amount
of traffic various keywords are receiving. Second, you must
modify your site to include the exact keywords phrases in the
meta tagging and text. Third, you must add and add and add
content to your site. The more content, the more the big three
will like your site. Finally, you must trade links with other
sites that have content related to your site.
The keys to pursuing a seo marketing strategy are discipline and
patience. Let’s take a quick look at each.
You must have the discipline to stick with your seo effort when
you are seeing no results. The desire to throw one’s arms in the
air in frustration is going to be strong. Just remember that
every step you take today will pay off down the road.
Patience balances feelings of frustration and you are going to
have a lot of those. Look, it is going to take a long time, so
resist the urge to whine. Stick a sign up over your desk
counting off the months or have a regular exercise routine. If
nothing else, you can day dream about all of the free traffic
you are going to get one day.
Search engine optimization is not for the weak of mind or
impatient. If you can stick with it, this long term marketing
strategy always pays off.
About the author:
Halstatt Pires is with MarketingTitan.com- an
Internet marketing and advertising company. To read more
marketing articles, visit MarketingTitan.com.
|
|
| |
| |
