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Net_companies_will_have_to_reach_a_broader_market_to_survive
| Net companies will have to reach a broader market to survive
Only 6% of the world's population is actually online which
includes email facility only, or; web presence AND email
facility combined. Amazingly enough though, only 0.16% of the
worlds population are advanced, with the ability to establish
their own web presence. If the Internet use remains this minimal
then the results will remain minimal, not a good plan for this
new medium's survival. Internet technology companies have turned
in on them selves they are so focused on introverted growth that
they have missed real opportunities. Managements are chasing
growth rates based on last years sales, looking to the past
where looking to the future and at the present would be more
use. The technology industry needs to employ more realistic
goals, such as: "How do we get more of the worlds population to
use Internet specific devices?".
Internet Technology companies should take notice of how many
people are using their products as a percentage of the Global
population. Technology companies would do better to set a goal
for themselves, for example, to get 20% of the worlds population
connected to the Internet within the next 10 years. The result
would be a larger market to trade in, with greater business
opportunities.
Internet related technology companies may wonder why the
Internet presence percentage is so low. These may be few of the
present barriers:
Too much complexity in new innovative programs, Systems and
networks are too slow, maybe still in the hands of non-fully
Internet sympathetic telecommunications and media companies,
Software, systems, programs and applications don't fully work;
released too early with too many bugs, Data is at risk of being
lost, stolen or corrupted with no real guarantee of safety,
International financial barriers still preventing real trade;
banks and other financial institutions will not get off the
"side-lines" and help, preferring to wait and watch. Can tech
companies understand that there is no point in adding new
features and functions to pre-existing bugged applications, just
to satisfy 6% of the worlds population. If they were asked, it
is likely the 6% would prefer better first versions, ensuring
confidence in products, applications and networks; with the
results being that more people will feel comfortable using the
Internet.
Technology companies need to focus their efforts on creating a
broader market, at the moment companies are fighting over
existing marketplaces and growth is slow and getting stale. The
Internet is in danger of becoming an introverted industry,
focused on itself and its present predicaments.
With signs of the Internet recovering its media-alleged "loss of
face", it would now be the time for Internet technology related
companies, to seize the moment and plan for simplicity, quality
and future growth.
A suggestion might be aimed at the worlds largest Internet
companies as they probably have more to lose, are probably the
major players caught up in the introverted growth. Research. If
the question was asked, "why are only 6% of the worlds
population online in one way or another?". It might benefit
Internet leaders to explore the 14% or so that are onlookers,
waiting to see what comes next, or if the Net will get easier,
or safer. Don't waste resources on the fight to retain the same
net savvy customers, work out the problems preventing the
'onlookers' from becoming 'onliners'.
About the author:
Tina Bhole M6.net- Reliable hosting service at most competitive
prices http://www.m6.net
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