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New_Mantra_of_Search_Engine_Optimization_and_Web_Promotions
| New Mantra of Search Engine Optimization and Web Promotions
Recent study shows that there are more than 7 billion web sites
are there in the universe and Google is crawling more than 4
billion by this time. All the web site owners are looking
forward for good ranking (within 20th position is termed as good
ranking as per the industry standard). Now imagine the fact that
a new web site in the category of 'online games' or 'shopping
cart' wants to achieve top 20 ranking within a period say 30-45
days. Is it possible to get that type of organic search results
and that too within this short time period ? The answer is big
NO!!.
As per the new algortihm Google refuses to index a web site who
don't have much relevant and imporatnt links pointing to it. So
what is the future of newly launched websites ? Don't be
confused but think in a logical way how this can be made
possible. Search Engine Optimization is a part of Web promotions
and web promotion are like other contemprorary business
promotions which takes months and years to establish a brand or
logo.
For a new small business or any other category web site consider
a minimum time period of 6 months for web promotion activities
and divide these into following areas:
1>> Free Directory Submission - Submit your site in different
open directory projects like DMOZ. This directory submission
will take more time so this has to be completed first. But
remember your web site should not have any page under
construction status and try to pick the most relevant category
which best describes your business. Be specific in your site
title and descriptions. Don't use any promotional word or pharse
in the title or description itself
2>> Press Release Submission - Prepare a 1 full page press
release matter pointing out the basic and useful features or
utility of your site or services. Distribute this press release
among different paid and non paid press release submission
service web sites. Press release submission is now being one of
the most favorite and possible way to promote your web site
within the quickest possible time. If possible try to submit
into some good paid press release services also.
3>> Paid Directory Submission - Just like open directory
submission submit your web site into different paid directory
services. But before doing so make sure the directory itself is
relevant have healthy PR value, which proves the effetiveness of
the same in terms of web promotion. This process is costly but
if executed professionally these can bring you a very much
targetted traffic who actually looking for a service or business
web site like yours. Both paid and non paid directory links are
one way and hence valuable to your site
4>> Theme Based Link Popularity Campaign - Googles new topic
specific PR (which will play a greater role in future)
essentially will make (and is making) links from general sites
not worth much (if anything atall) Does it mean that it still
makes sense to trade reciprocal links? Yes, it does. However,
when you get links to your site, you should do it right. When
you build links to your web site, you should act as if search
engines didn't exist at all. Just use common sense. Don't focus
on the Google PageRank or the search engine ranking of a web
site. If you see a good web site with good content that has a
low PageRank you should trade links with that site if that web
site is useful for your visitors. One day, that page might have
a higher PageRank and it will still link back to you. Search
engines are only one way to attract visitors to your site.
Visitors who find you through related links on other sites are
very targeted visitors. These visitors are much better than
visitors who found you through an unrelated keyword on a search
engine.
All these activites will take around 4-5 months time and this is
called the incubation period for web promotion when your site
will get some food and PR (PageRank) becomes healthy so that
Search Engines actually see it
5>> Basic Search Engine Optimization - Search Engine
Optimization coding like modification of title, metatags, HTML
enhancements are now come into play when search engines begin to
crawl your site and at this stage it will help or prepare your
site infront of search engines to get a good ranking.
If all these steps are performed in a better and professional
way then there is no reason why your site will not come into
top. All you have to wait and put more and regular efforts to
promote it for the search engines just like you promote your
business in other ways. There is no magic, no trick, no
technique to get a good ranking. All depends on methodical and
right categorical approach from the launching of your site.
Please note that with search engine optimizations you are
getting exposure of your sites into various other web sites
which is the real mode of 'Web Promotion'
About the author:
Sandip Kar, renownwd SEO Consultant India and also the Project
Manager of http://www.softzsolutions.com is a B.Tech in
Instrumentation from Calcutta University and engaged in search
engine optimization consultancy for the last 4 years
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