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One_Man_One_Mission
| One Man One Mission
One Man One Mission Amy Crawford
Michael Werner did it again. It’s as if he can’t get enough.
Just when we thought he was in for the night, he turns around
and starts over. So, what has Werner so enticed? The former
co-founder of Info Source Inc., the twice-named Inc 500 list of
fastest growing private companies in the US, has created his
newest venture, DreamJobsToGo.Com. The ebook series keeps Werner
close to both his publishing and technology roots, while
fulfilling his desire to help others create a life worth living.
“I’m about as pumped as anything I’ve ever been, and I’ve been
in the publishing industry for over 25 years” says Werner. “I
believe people do want to buy relevant and timely information,
if it’s packaged nicely and offered at a fair price, over the
Web.” The company has already experienced exponential increases
since opening its cyber doors. The Dream Jobs series was
launched in April 2001, with 10 titles under its belt. Plans are
to have 57 released by the end of the summer.
DreamJobsToGo.com offers everything from how to break in as a
freelance writer and making it as a private investigator to
becoming an interior landscaper or a computer game designer.
“Best of all,” says Dana Cassell, Series Editor, “We’ve
attracted strictly been-there-done-that authors for each and
every book, so the reader gets real, practical, experience-based
information.”
Eldon Sarte, the company’s CTO, adds, “Because each title offers
so many interactive links and web resources, we had to make the
information available instantly – downloading the guide right
into a PC in minutes.”
When asked what the company’s biggest hurdle has been, Werner
responded, “The misconceptions people have to what an ebook
actually is - many think it is a hand-held device.” In response
to that consensus, Werner will offer a free guide on the site,
so visitors can test the product format before purchasing.
“Customers will view the freebie as a deciding factor for
purchasing, I view it as closing the deal.” Werner anticipates
that the link elements, subject content, and expert advice each
book contains will solidify the sale.
An informal poll running on the site indicates that 75% of the
world population is working in a field they don’t like, a
percentage that appalls Werner. “That’s why I’m doing this.”
Ultimately, the company must be doing something right. It seems
they have what people want. Last month’s best selling dream was
“How to Get Free Books (and Maybe Even Get Paid) as a Book
Reviewer.” Who knew? You did, Werner, you did.
About the author:
Amy Crawford is a writer who specializes in career and
employment topics. She runs the free Dream Job Mentors
discussion group at http://www.DreamJobsToGo.com.
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