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Possibly_The_Biggest_Misconception_About_Ranking_Well_In_The_Search_Engines
| Possibly The Biggest Misconception About Ranking Well In The Search Engines...
"Possibly The Biggest Misconception About Ranking Well In The
Search Engines..."
Which is more important? Onpage optimization or Offpage
optimization? If you are serious about getting your website to
the top of the search engines, you MUST know the answer to this
question...
Quick Review
Onpage search engine optimization are things that you can change
ON your webpage.
* Title tag * Header tags * Bolding, Italicizing, Underlining *
Alt image tags * Meta Tags * Etc.
Offpage search engine optimization comes down to basically 1
thing, which websites are linking to your wesbite and how
they're doing it.
* Anchor text uses in your link * The title of the page your
link is on * The page rank of the page your link is on * The
"theme" of the website your link is on * Etc.
By now, I'm hoping you see that it's the offpage search engine
optimization factors that will get your website to the top of
the search engines. Again, the onpage factors are things you
SHOULD do, but are not nearly as important as the offpage
factors.
Ok... Let me show you why.
Let's analyze a website!
In this example I'm going to analyze the #1 ranked website on
Google for the search term "click here".
First, let's go to Google and enter "click here".
You'll notice that the #1 ranked website is www.adobe.com.
That's interesting...
Now, why would adobe.com rank #1 for that search term? I would
think adobe.com would rank well for terms like:
* graphic design programs * create printable documents * web
design programs * and other keywords related to what they sell...
A few things that you should notice by looking at the picture
above.
1. The word "click here" isn't in the page title 2. The word
"click here" isn't in the URL of the website. 3. The word "click
here" isn't even in the description listed by Google!
Now, let's click on the listing in Google and check out the
actual webpage.
Now, get this... The words "click here" aren't even on the
webpage, anywhere!
If all of those onpage optimization techniques that many SEO
companies talk about were true, then don't you think a different
website would rank #1 for this term?
Onpage optimization factors like:
* keyword density * keyword prominence * keyword proximity *
bolding, italicizing, underlining * etc.
are NOT critical to worry about when trying to rank well for a
search term.
Yes, you should spinkle your keyword throughout the webpage and
do the other onpage optimization techniques I've taught you in
previous lessons, but again, I really want to drill this into
your head. It is the offpage optimization that will increase
your rankings in the search engines; specifically Google, Yahoo,
and MSN.
Then why exactly does adobe.com rank #1 on Google for the term
"click here"?
Let's do some website analysis on this adobe.com. I'm going to
use a software product called SEO Elite to do this, but you can
analyze the website manually if you choose to do so. I prefer
SEO Elite because it only takes a few minutes, as opposed to
several hours.
1. First, we'll select radio button 1. 2. Next, we'll enter the
URL from Google into step 2.
(http://www.adobe.com/products/acrobat/readstep2.html) 3. Next,
we'll select Google from the list of search engines. 4. Finally,
click "ok" to run SEO Elite.
When it's finished running, let's click on the "report view" tab
to view some of the results.
The first thing you should notice is the Google Page Rank of all
of the pages linking to adobe.com. If you click the column
heading within SEO Elite labeled "Google PR", it will sort the
column in descending order.
You can see that the pages linking to adobe.com have an
extremely high Page Rank. Any website with a Page Rank of 6 or
higher are VERY high page ranks. There are only a handful of PR9
websites on the entire internet and a few are actually linking
to adobe.com!
Next, let's click the "analysis view" tab.
If we click the column heading titled "anchor text", it will
sort this column in descending order. We can quickly see that
the words "click" and "here" are within the top 10 words listed
in the left hand column.
Remember, the anchor text column will show you the number of
times the word in the "Word" column appears in the actual anchor
text of the link pointing to adobe.com
Anchor Text: Example) Click here to download Adobe Acrobat
Reader... "Click here" is the anchor text in the example above.
So, by looking at the analysis above, we can see that the word
"click" appeared in 16 of the links pointing to adobe.com and
6.8% of the total links pointing to adobe.com contained the
keyword "click". The keyword "here" was found in 34 links
pointing to adobe.com and appeared 14.5% of the time.
Reason adobe.com is ranked #1
The main two reasons that adobe.com is ranked #1 for the keyword
"click here" is because:
1. The websites linking to adobe.com are very quality (have a
high Page Rank) 2. The websites linking to adobe.com used the
keywords "click" and "here" many times in the anchor text of the
links linking to adobe.com
There are a few other offpage optimization factors that help
adobe.com to rank #1, but those are the main two reasons. I hope
you can clearly see the power of offpage optimization (linking).
So, the next time someone asks you what the proper keyword
density is, the proper keyword prominence, the proper number of
times you need to bold, italicize, or underline a keyword on
your page... You can tell them that onpage optimization is NOT
critical when ranking well for a given search term.
Until next time, happy optimizing!
About the author:
Brad Callen Professional SEO and creator of the powerful Web
Promotion Software, SEO Elite Get my FREE SEO Blueprint (PDF) by
cicking the link below. It's 60+ pages of power packed
information that will show you exactly how you can easily
dominate the search engines, guaranteed...
http://www.seoelite.com/Articles/FreeSEOBlueprint/
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