|
Search_Tips_for_Internet_Marketers
Search Tips for Internet Marketers
From kids to the old, everybody searches and search engines
provide search tips to help searchers get more relevant result.
But how many of those search tips are you using? There are some
tips very useful especially for Internet marketers and web
masters. I've summarized those tips and explained how those
search tips can be helpful for Internet Marketers in this
article.
Although I'm writing this article for Internet Marketers, the
usage of these tips applies are not restricted only for them.
Suppose you want to write a web page, find or create a web site
about 'Internet Marketing Blog.' You may want to know or should
know :-) what's going on about 'Internet Marketing Blog' on the
net. So, you'll open your favorite search engine, type internet
marketing blog and hit enter.
What do you get?
You'll have search engine result pages (SERPs) that includes all
three terms plus those includes only two of them or one of them.
This is not what you wanted.
1. How to make SERPs include all three terms? Use plus
sign in front of each search term. That is, type; +internet
+marketing +blog . This applies all search engines.
Now you may wonder is it possible to have the SERPs including
internet marketing but not blog?
2. How to make SERPs exclude a certain term? Use minus
sign in front of search term you want to exclude. That is, type;
+internet +marketing -blog . You'll see the web sites
that include both internet and marketing but not blog. This
applies all search engines.
Going back to the starting
point, the above two tips are still not sufficient to your
purpose: getting information about "Internet Marketing Blog."
Say, you wanted the exact phrase.
3. How to make SERPs include the exact phrase? Use
quotation mark. That is, type; "internet marketing blog".
This applies all search engines. Many searchers know this tip
and it's especially important for Internet marketers when they
want to know how many competitors are out there.
4. How to make SERPs show the pages that include search
terms in the title? Type; intitle:"internet marketing
blog" for Google and Teoma. Type;title:"internet
marketing blog" for AltaVista, AllTheWeb and MSN. This tip
is powerful if you want to write web content about your targeted
keyword. The benefits are :
* You'll know which web sites have the pages that compete you.
* You'll find what are they doing in their pages. * As a
consequence, you'll know what you can learn from them and more
importantly you'll find what they are missing. Hence, you can
find the way to beat them.
5. How to make SERPs show only PDF file? Suppose you
want to offer a free e-book, say "Greatest Marketing Secrets"
which is in PDF format, you may want to know how many web sites
are offering this free e-book. In Google can this be easily done
by typing "greatest marketing secrets" filetype:pdf.
You'll see how many web sites are offering that e-book and which
web sites as well. Google has an ability to show another 12 non
HTML file, such as Word, Lotus files.
For Yahoo!, digging
into advanced search tips link, you can achieve similar result.
6. How to know whether your newly uploaded page is listed on
search engines? Type;
allinurl:yourhome.com/uploaded.html or
site:yourhome.com/uploaded.html in Google.
For
AltaVista, Yahoo! Search, MSN, Excite and Northern Light, use
url instead of allinurl. But unlike Google, you may have
to place http:// in front of domain name in other search
engines. For AllTheWeb and Lycos (for AllTheWeb results only)
use url.all, and for Inktomi originurl.
If
you don't see any result or see something like "... did not
match any documents", try again placing "www" in front of
domain. Both result can be different. If both results fail to
show matching page, it means that page is not listed yet.
7. How to make SERPS show only in certain web site?
Suppose you want to see the pages includes exact keyword phrase
"internet marketing blog" within a certain web site, you can
achieve this by typing "internet marketing blog"
site:anyhome.com in Google, Yahoo! Search, MSN, Excite and
Netscape. For Altavista, use host instead of site, for
AlltheWeb and Lycos use url.host and for Inktomi
domain. You may use this tip to figure out what your
competitor is doing with this keywords.
8. How to know how many pages of your sites are listed?
The search tip 7 can be extended for this purpose. That is,
type: yourhome site:yourhome.com in Google. This shows
all the indexed pages in yourhome.com because all your pages
include "yourhome". For other search engines use appropriate
search command, for example, host instead of site in
Altavista.
9. How to know which web sites linked your site? You may
wonder which web sites are linking to your site. To find out
which web sites and how many, type; link:yourhome.com in
Google, Yahoo! Search, and Altavista. But you may have to place
http:// in front of domain name for the search engines
other than Google. For Inktomi use linkdomain instead of
link and for AlltheWeb use link.all.
10. How to know when search engine crawled your site?
One way to know this is to see log file on your server. But what
if you want to check how often the 'spider' crawl your
competitor's site?
Every search engine spider takes a snapshot of the web sites
when it visited. And it records the date when it takes a
snapshot. Because of this you can know when the spider crawled
your site or your competitor's site. Type the search command
explained in search tip no. 8, for example, yourhome
site:yourhome.com, and then you'll see the SERPs listing your
web pages. In the result page, you'll see "Cached" or "Cached
Page" link for each page. Choose one of them, click it and then
you'll be leaded to the snapshot of that page. Around top, you
may find the date when it was took and that's the date when the
spider crawled your site.
Now you have ten search tips. Some of them you already knew and
some of them you might not recognize. Hope you find some tips
that are of help.
About the author:
Ryen Kim is an MBA, specialized in marketing research and
analysis. His current focus is the "Affiliate Business" as a
work-at-home scheme. He's running Home Based
Affiliate Business and Internet Marketing Blog.
|
|
| |
| |
