|
Step_by_Step_Guide_for_Marketing_to_Lazy_People
| Step by Step Guide for Marketing to Lazy People
Step by Step Guide for Marketing to Lazy People
by: Gary Huynh
I'll show you how to win the hearts of lazy people and get them
to be your loyal fans.
People are simply lazy and if you keep this in mind whenever
you're creating a marketing campaign or writing copy you'll be
able to get more people to do as you wish.
Let's take for example the simple process of rebranding an ebook.
If you have a rebrandable ebook which promotes 10 different
rebrandable affiliate program links, you likely won't get many
people to rebrand it.
You and I both know that rebranding an ebook is much easier than
creating one and making it rebrandable. So if it's so easy then
the person who downloaded your ebook should be able to rebrand
it right?
Wrong! A lazy person will not want to have to sign up for all
those programs and figure out how to rebrand your ebook. Since
rebrandable ebooks are fairly easy to find nowadays online
because they're such a great viral marketing tool, your prospect
will just not rebrand your ebook. For them it's just too much
work.
To counter this, you just make it easy for them to rebrand your
ebook. One way is to just promote just a few affiliate programs.
Ideally, you should only promote one affiliate program in your
rebrandable ebook. So the lazy person only has to sign up for
one program.
Second, you should create a video screen capture tutorial using
such software as http://www.camtasia.com
A tool such as Camtasia Studio gives you ultimate power in
winning the hearts of lazy people. That's because it's a video
and audio tool which allows your prospects to learn without
having to do research and without having to read.
Don't make your lazy prospects read too much and don't make them
do research. Anything you can do on your end for the lazy
marketer will improve your response rate.
If lazy prospects ever feel like what you're telling them to do
is going to take too much work, then they'll simply follow an
easier route, which will not be the route you want them to take.
Don't just tell your prospects that you want them to do
something - give them the tools they can use to finish your
task. If you tell them to contact joint venture partners to
promote your affiliate program, give them a template jv letter
they can use.
Don't just tell them to find article directories and submit some
articles. Give them a list of article directories to use. They
won't do the research even if for you it seems pretty easy work.
I'm telling you, people are naturally lazy. If you can do all
the work for them then you'll get a much higher response from
your contacts. Use this simple fact to get better response from
your online marketing.
About the author:
About the author:
Gary Huynh uses the strategies in this article to market nine
websites. To see his other power charged articles and use them
as tools for promotion please click the link:
http://www.profitpowerzones.com/articles.shtml
|
|
| |
| |
