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The_Instant_Success_Myth
| The Instant Success Myth
The Instant Success Myth
Before you quit your day job get the plain straightforward facts
on the home business hype. The Internet has certainly opened a
plethora of opportunities for YOU. The question is: Are you
prepared to chart the labyrinth that lies ahead?
Statistics prove that a vast of majority of all new businesses
fail. The primary causes of this failure are undercapitalization
and poor planning. The truth of the matter is the average
potential entrepreneur becomes an impulse buyer. Similar to
buying popcorn and hot dogs in the movies simply because it is
flashed across the screen, tantalizes the senses and induces the
purchase.
Starting a home-based business must be more organized and well
planned than that. Certainly you may happen upon a great idea.
But, do you have what it takes (financially, emotionally and
professionally) to see it through. Just because the idea may be
a terrific one, it doesn’t mean that you can make it succeed
simply by buying into it. All ideas take HARD WORK and CAPITAL.
The less capital you have the more hard work you will have to
contribute. Some of the, so called, advertising and marketing
gurus will try to mislead you the unsuspecting entrepreneur into
believing that if you just buy product ‘A’ and set up a website
tomorrow you will be rich. Nothing can be further from the truth.
In most cases I personally try to find out what the website
owner’s primary job is. If they are still working for ‘J Steam
Cleaners’, then that great idea may just be that a great IDEA.
Not that the idea can’t take off. But, do you have what it takes
to make it take off. How do you know if you have what it takes
for this? I will outline a few things you can look at. Remember,
to be successful you do not have to reinvent the wheel just find
more uses for it. Or, perfect the uses we now have. Like they
say at a well know company we do not make ‘the product’ we just
perfect it. The Wrights may have invented the airplane but look
where Boeing and McDonald Douglas, etc. have taken it.
How do you know what business is the business for you. Many
marketing experts suggest finding an area you truly ENJOY. Well
this can be a realistic guide because most businesses do not
make money within the first few months. In essence however, what
they are saying is: make sure you have the patience to stick out
the rough times. As a businessman I have done many things I DID
NOT LIKE and made lots of money. So this is not necessarily
true. The key to success is to find a demand and fill that niche
(unique need).
The purpose of this newsletter is to approach the idea of the
home business instant success hype realistically and honestly.
Many have tried and failed at different businesses, even the
Internet marketing experts among us. Many people would not admit
to that, but it is true. In fact I have found out that NO ONE
tells you the whole truth. Hypes like for $100 dollars you can
set up a website and start making money in 24hrs proliferate the
Internet. It may possibly happen. But, yet no one answers these
questions: How do surfers find your site in 24 hrs? How can
anyone actually get a top ranking on the search engines in 24
hours? Who do you sell to in 24 hours? Most of these questions
remain unanswered. My guess is more like $1,500 -$2,000 over
time you can really get the ball rolling. For $100 you can set
up a site but it would take a lot of HARD work from that point
to sell something. I would not even consider a venture under
$1,000 unless you really have the time to put into promoting and
marketing your website. [At least 2 hours a day]. If you are
already at home and do not have anything or much else to do,
this would be the way to go. I honestly believe that you can
turn that $100 into something great.
Now at those figures you can probably do something in a month or
two. However, NOTHING is how it seems at first glance. Not that
those great ideas are not great ideas, nor, that they cannot
work. But, be aware they are not three SIMPLE FREE steps. There
is no instant overnight magic. It takes a lot of CASH or SWEATY
EQUITY. Take it from one who is doing what you are about to
attempt to do. I am being honest and down to earth. I am
convinced that the great marketing guru like Corey Rudl knows
what he is talking about and I have bought most of his programs
and use them effectively on my site rms4profit. As a matter of
fact I am one of his affiliates. However, like I say it is no
overnight magic. It takes work. Lots of it. Forget the hype. The
reality is, nothing in life is that easy. While most of the
ideas are practical and fairly simple to implement, do not
expect to quit your day job and rake in the profits on a
shoestring capital overnight.
Much work goes into establishing yourself as a premier
entrepreneur. There area a few tips which can ensure that you
achieve your expected goal. Firstly, if all else fails you must
LOVE what you are doing and have the capital and patience to
stick it out. Secondly, (and personally I think this should be
first but sadly most people do not see it my way), you must find
something that is in demand. Something the Public or a segment
of the public big enough to meet your income goals or
requirements need and is willing to pay for.
My first business was a convenience store. I was excited and had
many convictions as to what I would sell. An old experienced
businessman and a banker friend advised me against it. “Sell
what the people want and not what you want,” was their echoed
advise. I did not listen and of course I failed. My advice to
you just starting up with no idea of what kind of business to
get involved in is, find a niche and fill it. NOTE I did not say
find what is HOT! You can get burned. There is a difference. A
niche is an area not being filled and is in demand, or, an area
with a large enough market share to facilitate your income
demand. What is a market share? Simply put: If there are 600,000
people needing and BUYING Gravel Flying Pads ANNUALLY and there
are 10 companies supplying it, then the market share is 60,000
for each company. If each pad cost. $2.00 then each company has
the potential to make $120k annually. When you add your company
it becomes 11 companies the market share is now 600,000 divided
by 11. You get the picture. The question then becomes is this a
sustainable income?
Right now there is a demand for products delivered
electronically over the Internet, They are very easy to produce
and even less hassle to deliver and market. No experience is
needed. However, it is no instant success. But, it is a good
sustainable income. As a new entrepreneur on the Internet you
have to create multiple income streams. Actually, a multiple
income stream is a must. I encourage the work at home self
employed mom or dad or child for that matter to use the overture
word search and see how many people on a daily basis are
actually looking for what you are selling and no matter what,
don’t give up. I also encourage you to research carefully the
area you plan to venture into.
Sign up for a few newsletters read all you can read. Read
articles on the area you intend to venture into. After all you
have worked hard for your money. Not to throw it away on some
whimsical notion. Remember you can succeed. If you truly believe
in your idea there are ways to test them. This article does not
cover the scope of that topic. Do not let limited cash become
your stumbling block or your great wall. Your idea is your
capital. You too can succeed. If I can do it so can YOU!
About the author:
Rudolph Strachan is a young accomplished businessman, author and
artist. He is cofounder of www.rms4profit.com and Bahamas
Aficionados www.rmsbahamas.com both of which are subsidiaries of
Resource Marketing Services. He is married with two lovely
daughters and a dog. He loves helping people and offers his free
newsletters to YOU the young and not so young aspiring
entrepreneurs to help you avoid the many pitfalls he has found
himself victim to in the past.
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