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Theme_Pages_How_to_Use_Them_More_Traffic__More_sales
| Theme Pages. How to Use Them. More Traffic / More sales
Theme Sites - A Fun Way to Make Extra Revenue
Remember: Mothers Day and Fathers Day are coming up. Prepare for
them. Create a sense of excitement around your site. Make some
extra cash.
When you do what we're going to talk about today, first you'll
have a lot of fun doing it. Then, you'll begin a process of
making some extra cash both now and over time.
Let’s being. On your website, leave the top-most column under
the Header blank.
You can reserve this space to highlight anything new on your
site as a benefits-driven, attention-grabbing Header. Or, use it
as a helpful reminder to your visitor of upcoming events.
Ideally, you would have this advert spot as text format. Text
always opens to your guest before the graphic downloads. So, if
you can grab your visitor's attention quickly, the better the
chances of keeping them around while your site downloads.
(And, remember to insert your "alt text" in the banner itself as
many surfers disable their graphics capture. Doing this and
doing it right is also important for making your site more
search engine relevant.)
Now, Mother's Day is coming up. (There are also a number of
religious holidays coming up even sooner). But, stick with the
Mother’s Day theme for this example.
What goes well with Mother's Day? Jewelry, Cosmetics, Flowers,
e-Cards, gourmet Chocolates and Treats, fine Wines... maybe a
bit of Travel, And, where there's Travel, there's luggage. We
are sure you can think of a few more things... maybe even a good
dating service if mom or dad is single and lonely. Get the idea?
Remember to keep the choices simple and limited for your
visitor. With too many choices, say, more than four or five,
they could get confused as to what to do and end up doing
nothing.
About three weeks before Mother's Day, your site should have, in
that empty space just below the header, " Your Mother's Day! >
Your Site Name here < Mother's Day Gift Shoppe... just in case
you forgot". Ours might say “ProShop Mother’s Day Gift Shoppe”
with a hyperlink to a page built long ago with the folders of
the site.
Does this generate a bunch of cash from the Gift Shoppe? Well,
depending upon your traffic, it should pay for itself. Does this
generate some extra volume? Yes. Does it generate some extra
sales for your main site? Yep! Does it generate repeat visits
from people who become repeat customers looking for other theme
related topics on your site? Absolutely. And, that’s the key.
Your site should have theme shoppe pages, mini-sites within its
folders, for Father's Day, Christmas, the Olympics, March
Madness, The NCAA Final Four, The Indy Five Hundred, The
Preakness, The Kentucky Derby, Graduation Day, The Great Summer
Vacation, and several more.
Notice we use the Old English “Shoppe”. It’s friendlier, looks
more like a boutique but without the price-tags implied by using
the word: boutique.
One of our Casino sites generated excellent traffic during The
Super Bowl Week-End with other theme files ready to load at the
appropriate time.
Think of theme mini-sites within your site that you can create
to grab a share of these huge theme opportunities. Any site,
anybody can do this.
Your online knowledge base needn't be very extensive to do this.
We have a lot of cosmetics ladies in our newsletter subscription
base. Their products are naturals for theme pages.
We have a great clip art graphics site that could really do
great with theme days. And, people in the gadgets business... my
goodness! The only limit is your imagination.
A great place to post your theme sites is on geocities. Lucy
says they have vastly improved the ease of working through them.
And, they seem to cross-pollinate their sites. So, you can pick
up some easy extra traffic there.
Further, if you plan far enough ahead, you can code your theme
pages and submit them to the search engines as we do for all our
sites and those under our care.
If you use paid search engine submissions, make sure you know
the strength of your page and the value of your conversion
ratios first.
Okay. Let's go just one simple step further. If you code your
main site page for search engine inclusion, make reference on
your site to your theme Gift Shoppe and send your visitor to
that page. That said, copy the theme page in full including the
html coding, and upload the page as a free standing website on
geocities.
Important: Reverse the role to include text and a link on your
theme Gift Shoppe back to your main site. Then promote them
simultaneously in your promotional processes including to the
search engines.
This creates two bi-polar sites reversing the density of your
keywords on each site while giving added strength to both.
Lastly, this process should be built into your email capture as
a valuable benefit for them leaving their names and email
addresses with you as you grow your list. (Remember: Keep Your
List is Your Most Valuable Possession. Respect it's Privacy
always!!)
In this way, you can tell your email group when your next theme
shoppe is online and how it will benefit them. The biggest
benefit to them is that your friendly email acts as an event
reminder service.
If you know how to program your email software, you can even
offer them this reminder service for their personal dates such
as wedding anniversaries, birthdays, or anything else. The guys
will love you for it.
Building theme sites is a little bit of work. But, it's a lot of
fun. Lucy puts our theme products on geocities in about three
hours. She’s a perfectionist.
Once your guests start to see the continuum of newness and added
value, your repeat customer visits and customer-base retention
rate will begin to rise. And, you'll have an added bonus in each
of your newsletters. The net result: More Visitors, More Sales.
We hope you had some fun here today. Ciao for now.
About the author:
John W David http://internetmarketing-proshop.com Free monthly
Internet Marketing Tutorials Free monthly Professional Sales
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