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Youre_going_to_FAIL_most_of_your_Marketing_Efforts_Why_is_it_GOOD
| Youre going to FAIL most of your Marketing Efforts. Why is it GOOD?
Failure. We all know the taste of it. When we fail - we usually
have no strength to continue. We place another ad and lose
money. But it's good in some way. Let's see.
When you fail - that means you do at least something. And most
people do nothing. Being in contact with many webmasters I hear
a lot of "I should try to get some links".
Okay, I say - Do It! He exchanges 10-15 links, but they don't
seem to be working and he thinks it's a failure. Well, it's not
yet. He stops exchanging links and engages in Pay-Per-Click
engines. He spends $50 and gets nothing again.
Total failure. He stops and says: "Nah! There's no money in
Internet! How do you make money?"
And my answer is somewhat like Edison developed a light bulb: he
made 30 000 mistakes or as he said he had found 30 000 ways that
don't make light bulb.
How do I make money in Internet? How do I make sites popular?
Well, first I have found a thousand ways that don't make money
and don't make sites popular. Why?
Because there are much more wrong ways to do something than
right ways. And one should try many many things before he
succeeds. But it's not "failure"! It's "way to success"!
Made a mistake? You're on your way to make it right. Just stop
paying too much attention to mistakes.
People tend to discuss many negative things, because it gets
strong emotions. Newspapers help that tendency alot. And sooner
or later people start to put a lot of accent into mistakes than
to new tries.
Advertising didn't work out like it should have been? Try again!
Try sonething different.
Do you want to get new ideas? Go out for a walk. Stop doing
anything you did before and go out. As plain as it may sound -
it's high tech 22nd century Internet Marketing tool: walking
out!
You have already got many facts. You just need to think them,
categorize them. Or go take a bath. Give yourself some time to
think and the success will be on his way to you!
Heard what Bernard Shaw said? "Few people think more than two or
three times a year. I have made an international reputation for
myself by thinking once or twice a week"
Make that idea fill your brain. Think often. The more you think
- the less your mistakes mean to you. Drop the words like
"mistake", "failure". Start to think of it as: "not working way"
or "way to success".
You didn't fail, you've just discovered a new non-working way to
do something.
Pay-Per-Click doesn't work for you? Try it a new way. Buy some
book on PPC or try banner advertising. Some people show that
ezine advertising works better for them, others show that PPC
can be fine-tuned so much that no other way of promotion can
achieve that conversion ratio.
Just try to do something new. But! Very special point here. As
soon as you achieve a little success (for example, start to make
a little money off internet) - many of you would stop doing
anything. Now that's a real failure!
If something is right - leave it to work and find new ways to do
more right things. PPC worked and you're getting some money? Put
aside 50% of profits and try banner advertising, for example. Or
ezine advertising. Or hire a search engine optimization
professional.
So. No mistake is a mistake if you don't think of it. No failure
is failure, it's a way to success.
About the author:
Max Clixel is an author of www.Clixels.com "Clixelling your way
to Marketing".
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