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All_About_Postcard_Printing_Services
| All About Postcard Printing Services
Postcard printing services continue to expand in recent years.
Individuals and companies have realized its importance, and have
warmed up to postcards as a smart personal means of
communication and an efficient business strategy. Being aware of
the increasing need for these services, printing establishments
have expanded the scope of their postcard printing services.
Most people give little thought to aspect ratio when ordering
postcard printing services. Aspect ratio is the length of the
postcard divided by the height of the postcard. This result is
the aspect ratio. In order to receive lower automation
compatible postage rates for your postcards, the aspect ratio of
the postcard must be 1.3 or greater. You can see that by not
considering size when making your postcard printing selections,
you can end up paying a lot more in postage to mail your
postcards.
The type of paper stock where the postcard is printed on can be
a particularly confusing postcard printing selection. For
postcard printing services, there are two aspects of postcard
stock to give consideration to when making your printing
selections. These aspects are the thickness of the stock that
the postcards will be printed on and the finish of the stock the
postcards will be printed on. When making your postcard printing
selections, you often see this referred to as 4/1 color
postcards.
The term “bleed” is used by postcard printers to describe an
effect that makes a postcard image appears as if it flows off
the edge of the postcard. Postcard printers create this affect
by over-sizing the postcard by an eighth of an inch in each
direction. The images on the postcards are stretched out to this
extended boundary. Then during the process of printing the
postcards, the postcard printers will trim off this extra eighth
of an inch. This restores the postcard to the original size.
Using a bleed during postcard printing, particularly when
printing full color postcards with colorful images, makes for a
great professional looking direct mail piece.
Another consideration when selecting the postcard printing
services to avail is the type of proof you’ll receive. The proof
ensures that what the postcard printer is going to print matches
the postcard design. One last thing to consider when making your
postcard printing selections, the quantity of postcards you
order. Some postcard printers will ship fewer postcards than the
number of postcards ordered. These postcard printers have
policies that allow them to ship up to 10% less than the
quantity of postcards ordered. If they do this they should only
charge you for the percentage of postcards they actually
delivered.
Want to avail of postcard printing services? It’s now available
in most printing presses at very reasonable rates. Want to avail
an effective postcard that will work for you? Consult the local
printing company in your area now!
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