|
Building_RelationshipsPriceless
| Building Relationships....Priceless!
Building Relationships....Priceless! Copyright 2002 Livvie
Matthews
There are many things you can and will do along the way to
building your business, but few things will have the impact on
your business as that of building your relationships.
Some think because you don't "see" your viewers - customers, you
don't have to "interact". In fact most of your business is
conducted using web sites, e-mail and autoresponders. Nothing
could be further from the truth.
Web sites, e-mail and autoresponders are the reasons you must
build relationships! Think about it. Don't you absolutely hate
answering machines or voice mail when calling a business? There
is no contact.
For example, how many times when you are "on hold" or "pressing
1,2 or 3" have you thought, If I could just speak to someone or
what happened to actually speaking to a real person?
You want contact and contact builds relationships and
relationships build customer loyalty. Offer good customer
service and great products. Make it easy to do business with
you. Satisfied customers will refer their friends and associates
to businesses that have provided them with great service!
Build trust. Let your customers get to know you and you get to
know your customers. Ask them what they want to see, what they
would like added, what could you do to improve your service or
what would be of benefit to your customer. Find out what you
could do or offer differently.
The critical part of building relationships begins after you
have made the sale. The "quality" of service you provide during
and after the sale is what builds loyalty and lifetime
relationships with your customers. Service produces returning
customers, the lifeline of your business.
How would your customers rate the "quality" of your service?
Make no mistake about it, it is the customer who determines the
"quality" of your service.
No matter how good your product is, your customer will rate the
quality of your service based on....How you treated them, how
you handled their order, how you resolved their problem, and
what benefits they received or will receive as a result of doing
business with you.
Testimonials are another way to relay your products benefits and
to build relationships. Ask for testimonials when you fill their
order. What made them purchase your product? What did they think
about it? How was their service? Find out their likes and
dislikes.
Make "ear" contact with your customers by developing the art of
listening. Listen to what is not being said in addition to what
is being said. The purpose of listening is to gain new insight
and information.
Send or include a survey-testimony e-mail with every order you
fill. This will make it easy for your customer to give you their
testimonial. Very often, the information you receive back will
show the direction for your next product.
E-mail to your Internet business is what the telephone is to the
traditional business, it is the heartbeat. Answer all your
inquiries quickly and efficiently, usually within 24 hours.
Be personable. Your "voice" on your web site and in your e-mail
represents your personality and the personality of your
business... friendly, enthusiastic and confident or...distant,
mechanical and cold.
Providing outstanding services builds your reputation and
establishes you as reliable and trustworthy, the ingredients
needed to build relationships!
So remember, Web Site hosting may be $29.95, and your Internet
Server...$21.95, but....
Building Relationships...Priceless!
About the author:
Livvie Matthews offers resources and services for people
interested in creating information products, niche marketing and
building their biz! Market Your Goldmine!
http://www.simplebizpublications.com/powerhouse.html Subscribe
mailto:simplebiz-ezine-subscribe@yahoogroups.com
|
|
| |
| |
