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Creative_People_ _What_to_Say_When_Asked_About_Your_Fees
| Creative People - What to Say When Asked About Your Fees
A client with a creative business called me one day and asked
the following question. It's a question I get asked frequently,
so rather than write an entire article, I decided just to tell
you exactly what I told her. Kirstin,
"I never know what to say when a potential customer calls and
asks 'How much do you charge? What are your fees?' I don't want
to shoot myself in the foot by quoting something too low, but
also don't want the caller to hear a number that they think is
too high and hang up. What do I say to them so I don't put them
off, but also don't immediately take myself out of the running
to get their business?"
-Ann P., Philadelphia, PA
Ann,
Don't feel compelled to blurt out a number or hand over a price
sheet. Calmly and confidently tell the prospect, "It depends."
Follow up with, "Let me ask you a few questions...." Then
proceed to ask the prospect questions that will help you learn
about her needs, uncover her concerns, understand her methods of
measuring success, and determine how to show the value of your
services.
Without knowing the basic information above, you are not in any
position to be quoting prices and fees. Do yourself and your
potential client a favor and don't rush into discussing pricing
until you have all the facts, m'am.
-Kirstin
About the author:
Kirstin Carey is the author of "Starving Artist No More: Hearty
Business Strategies for Creative Folks." Since most creative
people hate sales, contracts, and discussing money Kirstin
consults them on the business side of creativity so they make
more money, get better clients, and still love what they do. She
put together a resource of proven strategies to help creative
types get the business help they need. Go to
http://www.MyCreativeBiz.com.
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