|
E marketing
| E-marketing
E-marketing
Let me explain some fundamental marketing aspects about e-trade:
First of all, you must get the potential clients to visit your
site , and that’s a whole science by it self. Visitors, who
reach your site, read a description of your company and your
products.
Depending on weather you first of all want to tell about your
company and build your image, or if you just want to sell
products and services over the “net” your site should be
Designed different.
In this article however I assume you are selling something on
your site, and then you should create a relation to the visitor
that will lead to some kind of activity from them, either by
asking for more info or a direct purchase.
In marketing this is similar to “Direct Mail” selling. You have
persuaded people to visit your site and they read your “letter”.
Is the reader in the wrong “target- group”, not interested
enough in your product or if the “letter” is bad written, the
reader will very quickly throw it away.
Or as in our case the visitor very quickly “clicks” away from
your site and will maybe never return!
The secret is to maintain the visitors interest with the site so
he/she will return and keep reading your whole message, and
thereby create such positive image of your offer that it leads
to some kind of continued contact.
A lot of people are laughing at this art, because we have all
been exposed to irritating and bad marketing. But well written
Direct Marketing is a work of art and deserves all our respect.
Beautiful graphic images can make your site beautiful to look at
and make your “sales-letter” look more inviting. If the graphics
images are ”big” your pages will be loading very slowly and
statistically nobody waits anymore than 20 – 30 seconds for a
page to download.
So web-pages with beautiful images and very groovy java-applets
could destroy your chances to get contact with potential
customers. And if the graphics looks a little “messy” the
visitor get confused with the purpose of your site and misses
the point with why you got them to visit you in the first place.
The best solution would be to use a minimum of graphics that
makes the page load fast, and if you can make the graphics
emphasize the content of a well written, contact creating letter
you have THE sales letter.
To make your visitors interact with your site is another
important difference to traditional marketing. Guest books,
e-mails, the order of information-letters, free samples, can be
done with the click of a mouse and invites to spontaneous
reactions from your visitor.
Compare the enormous progress to marketing that the fax machine
meant to the sales rep. The speed of communication with clients
increased enormously and the whole process of marketing became
more efficient at a low cost.
With internet and its possibilities of electronic, almost free
transfer of information to anywhere in the world, the
“business-world” has taken another step in interactive
communication and has given more speed to the sales process
So now we can interact and create a relation to our clients in a
very short time, if we do it the right way.
About the author:
Hardworking consultant teaching e-marketing
|
|
| |
| |
