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Franchise_History
| Franchise History
Franchise History
The history of franchising could be traced back to the beer
industry where many brewers allowed certain pubs to obtain
leaseholds and sell their beer. Indeed this practice is very
common today, especially in the United Kingdom where companies
such as Punch Taverns offer an opportunity to would be franchise
owners who pay a lease on the property and work closely with the
owners at a local and national level.
In the early 1950's franchising suddenly started to increase in
popularity and the principles have remained the same throughout
the years as the parent company have executive decision over
most marketing and trademark issues but the franchise owner
enjoys the luxury of being able to piggy back on the success of
national chains such as Pizza Hut or Blockbuster.
Modern franchise history is also linked to small work from home
business such as Avon, Ann Summers and other party plan based
franchises that allow many business minded people the
opportunity to start up a low risk franchise and learn tips and
techniques that may help when moving onto bigger franchise
opportunities.
Many years ago starting a franchise could be a lonely experience
but with the birth of the internet you now have access to
franchise success stories, franchise case studies and even
franchise forums where franchise owners share their success and
also highlight franchise opportunities that don't deliver on
their promises. Recent history suggests that owning a franchise
has even become a good status symbol and many companies now
actively recruit on the basis of assessment centre tests and
other criteria.
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Kevin McNally http://www.qwfranchise.com Quality World Franchise
About the author:
Kevin McNally http://www.qwfranchise.com Quality World Franchise
Links to online franchise information and resources
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