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How_To_Prepare_Your_Battle_Plan
| How To Prepare Your Battle Plan!
Your business should be planned like a well thought out battle.
If you haven't got your plan in place you'll suffer casualties.
You won't suffer loss of life, but you will suffer losses of
money, time and missed opportunity!
Just as the well honed warrior prepares for all possible
occurrences, you must be prepared to last through the slow
times, and be just as prepared to capitalize on the times when
it appears you can do no wrong.
The first step on your march to the flag is to decide who you
are. In the immortal words of Shakespeare, "In brief sir, study
that which you most affect".
Know your strengths and know your weaknesses. You'll never be
truly successful until you've first made an inventory of
your-self. You can study all the "How-To's" and you may even
make money, but to be truly be successful you must have your
"Why-To's" in place.
Once you've decided who you are and listed your strengths and
weaknesses, the next step is to determine how much money you
have for your war chest.
Only use money you can afford to lose. As any professional
trader or championship gambler will tell you, "Scared money
never wins!"
Don't mortgage your house or max-out your credit cards because
you've got the million dollar sure-fire winner. You'll be so
busy worrying, you won't be able to think clearly.
Take money you won't miss and test-test-test. Your thinking will
be much clearer and when your testing finally hits on a winning
formula you'll be ready to capitalize.
When you've got your winning formula, you should pyramid your
profits to expand your business. A minimum of 50% of your
profits should go back into your business in the first 6 months.
If you're only using money you can live comfortably without, you
should place 100% back into marketing, you'll have plenty of
time to enjoy your victory!
The final step in your battle plan is to keep a log book. Just
as generals study battles from the past and chess players study
strategies from the old masters, you must begin your own manual.
Don't rely on your memory!!
In your manual keep every advertising campaign you've waged. Be
as detailed as possible. What worked and what hasn't. Key your
ads to determine where your profits are coming from.
Test media used, actual ads and sells letters, etc. Sculpt your
business. If your business is based on profits, the best way to
insure profits is the same way you'd carve an elephant out of
granite. "Remove everything that's not an elephant!"
This article is just to get you started. The only person who can
guarantee your success is you.
In the immortal words of Ali, "WEEEEEEEE, MEEEEEEEE!!"
Wishing You Success
About the author:
John Colanzi publishes the "Street Smart Marketing" newsletter.
To subscribe mailto:ezmailer-subscribe@listbot.com If you want
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