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How_your_business_can_benefit_from_podcasting
| How your business can benefit from podcasting
You have heard the phrase……You have bought the product……or have
you? Podcasting has finally arrived on the media scene and Ipods
everywhere are listening closely. Do you have what it takes to
create a quality podcast? Do you have any idea where to begin?
Let us start by saying that if you are not familiar with
podcasting do not be worried, just yet that is. Podcasting has
evolved over the past year as a new medium for broadcasting. It
has merged the terms “ipod” with “broadcasting” and formed what
we now know as “Podcasting”, or personal on demand casting as
industry insiders are labeling it.
Producing a podcast can be as simple as plugging in your $10
microphone to your computer, recording your voice and uploading
it through one of the many podcast directories. There is no
charge to download a podcast, so the marketing possibilities are
endless currently. On the other hand, companies such as Disney
and BusinessWeek have taken the lead with high-level
professionally produced radio quality shows.
While the “craze” is just beginning, and currently it is a
“craze”, the markets are starting to scramble towards revolution
in personal broadcasting that has just begun. Developing a
podcast involves mixing your business concept and model with an
interesting format of entertaining audio delivery.
Let me give you a quick introduction into developing a quality
podcast. First you must develop the basic business concept you
wish to deliver in creating this podcast. Next you need to find
quality recording and mixing software or utilize a professional
studio to sample and edit your cast. Sound effects and music
licensing may become a necessity in order to retain target
market attention. Next you need to develop a fresh and
interesting approach toward delivering your material, step one
should be finding someone who has a great broadcasting voice.
After developing your program you really need to drive your
podcast with different forms of marketing and promotion in order
to attract attention. Once you have begun to market your podcast
you need to make sure that the target audience can find your
podcast without too much effort. This requires submitting your
podcast to the numerous directories which label podcasts
according to different categories and collections. The final
option is implementing an automated function on your website
which allows users either to upload and hear the podcast through
streaming media or allow the user to download the podcast
directly from you website.
As we mentioned in the beginning the podcasting market and
industry is still in the infant stages of development, however
it is rapidly growing and will soon become a new dominating
medium through which businesses’ can deliver their company’s
marketing message. If you would like help developing a podcast
for your business, please contact the associates at The
Motivated Entrepreneur, at www.MotivatedEntrepreneur.com.
About the author:
Mr. Hoback is founder and president of Motivated Entrepreneur
Business Incubation & Consulting.
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