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Internet_Marketing_Mistakes_that_Traditional_Business_Owners_make_part_4
| Internet Marketing Mistakes that Traditional Business Owners make part 4
The fourth, and most over looked, mistake in Internet marketing
is made by business owners who spend too much money in offline
advertising, when if they realized they could get a much bigger
bang for their buck with online marketing methods.
For years advertising agencies have gladly taken money from
business owners, with a hit or miss situation. If you asked the
agency to track their results to see how effective their
campaign really is, they would do anything to avoid your
request. Yet by using Internet marketing methods, your results
can change every 15 minuets.
A much more cost effective method is to go to the market with
your product or service and find out by simple A B split testing
which headline is the winner and which one you should dump.
Using Google’s Internet marketing system, adwords, you can
determine and track where and who your customers are.
Other costly mistakes can include massive colour ads in the
yellow pages, with little or no benefits to the end user. When a
much more effective strategy would be to include a Free report
or trail version if people log on to your website. Then let your
Internet marketing take over once they get to your website. You
can send free information automatically, use a recorded message
online and many other strategies once they get there from the
yellow pages.
Internet marketing can be alot more interactive than using just
a static newspaper or magazine ad. So use your offline marketing
to draw people to your web site with a compelling headline or
offer. Once on your site, your clients can get a lot of useful
information from your business. So measure your offline costs
ands results and compare them to your Internet marketing
results, you may be surprised.
Next Mistake 5 – Not using Hooks and Freebies on your website.
About the author:
Andrew Clacy Internet marketing expert Fr.e.e audio online for
business owners: The 7 Mistakes business Owners Make Online.
http://www.andrewclacy.com offers: internet marketing coaching,
business web development, internet marketing affiliate programs
and products
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