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Reasons_Why_People_Dont_Buy_From_You
| Reasons Why People Dont Buy From You
1. You don't make people feel safe when they order. Remind
people that they are ordering through a secure server. Tell them
you won't sell their e-mail address and all their information
will be kept confidential. 2. You don't make your ad copy
attractive. Your ad lists features instead of benefits. The
headline does not attract at your target audience. You don't
list any testimonials or guarantees included in your ad. 3. You
don't remind people to come back and visit. People usually don't
purchase the first time they visit. The more times they visit
your site, the greater the chance they will buy. The most
effective way is to give them a free subscription to your
e-zine. 4. You don't let people know anything about your
business. They will feel more comfortable if they know who they
are buying from. Publish a section called "About Us" on your web
site. Include your business history, profile of employees,
contact information etc. 5. You don't give people as many
ordering options as possible. Accept credit cards, checks, money
orders, and other forms of electronic payments. Take orders by
phone, e-mail, web site, fax, mail, etc. 6. You don't make your
web site look professional. You want to have your own domain
name. Your web site should be easy to navigate through. The
graphics should be related to the theme of your web site. 7. You
don't let people read your ad before they get your freebie. When
you use free stuff to lure people to your web site include it
below your ad copy or on another web page. If you list the
freebie above your ad they may never look to see what you're
selling. 8. You don't attract the target audience that would buy
your product or service. A simple way to do this is to survey
your existing customers to see what attracted them to buy. This
information will help you improve your target marketing and
advertising. 9. You don't test and improve your ad copy. There
are many people who write an ad copy and never change it. You
have to continually test and improve your ad copy to get the
highest possible response rate. 10. You don't give people any
urgency to buy now. Many people are interested in your product
but they put off buying it till later and eventually forget
about it. Entice them to buy now with a freebie or discount and
include a deadline date when the offer ends.
Didier support@netprofitblueprint http://tinyurl.com/4m4mj
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