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Selecting_A_Business_Name
| Selecting A Business Name
Picking a name for your new enterprise can be a daunting task.
Spend the time required to make a wise choice on this key
component of all of your future sales and marketing efforts.
While the quick and dirty solution may seem to be to use your
own name or initials or a descriptive name of your locality, the
costs down the road to make a change to your business name are
enormous.
The best name for a business is the one that leaves no question
about what type of business the name represents. While this may
seem to be a simple requirement, it doesn't usually receive the
careful forethought necessary during the excitement of planning
a new business startup.
Study the names on the list below and decide which one(s) tell
you immediately what the company does:
· Cox Enterprises Inc · ABC Home Service · Bill Jones and
Associates · Valley Service Inc · Johnson's Locksmith & Safe
Service · Top of the Hill Mobile Service
These were business names randomly selected from an online
business directory. The only business that advertises its'
services clearly through it's name is Johnson's Locksmith & Safe
Service. The value of a clearly named business is immeasurable.
Spend plenty of time coming up with a name that sells your
service. If possible, try to use a name that begins with a
letter towards the beginning of the alphabet. This will assure
you of a more prominent position on any lists your company ends
up on, i.e., Internet business directories, phone directories,
or industry specific lists. You will find lots of businesses
that use A, AA or even AAA as the beginning of their name to
insure positioning themselves at the head of any list they
appear in. Just don't loose site of the objective of the name to
clearly define your business.
A catchy name that clearly describes your service is a winner
and will make it easy for your customers to remember your
company's name.
Whatever name you pick, choose it wisely because you will be
stuck with it forever! Once your business gets going, changing
corporate names, business cards, letterhead, invoices, checks,
signs, uniforms, promotional items, etc. becomes too expensive
and time consuming.
Get it right the first time and your business name will be one
of your foremost tools in marketing your service.
© 2003 ODEC _______________________________________
Mike Burstein has been writing for the SOHO and Small Business
market for over 10 years. He has helped countless small business
owners solve start up problems, create best practices, automate
their offices, get free publicity and dramatically increase
traffic and sales.
Visit http://www.SOHOWiz.com for the latest FREE business tips.
Email the Wiz at: mailto:SOHOWiz@SOHOWiz.com
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article. Please be sure to send a link or print copy of any
published use to The Wiz.
About the author:
Mike Burstein has been writing for the SOHO and Small Business
market for over 10 years. He has helped countless small business
owners solve start up problems, create best practices, automate
their offices, get free publicity and dramatically increase
traffic and sales.
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