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Six_questions_to_ask_BEFORE_committing_to_business_web_site
| Six questions to ask BEFORE committing to business web site
Too often the web site experience becomes frustrating for
the web site owners. Their expectations are high but many
mistakes are made.
We analysed the problems that new web sites experience and came
up with this 10-minute tutorial in a form of questions and
answers.
Q1.Why would I need a web site? A1. - Improve my service by
providing the existing clients with useful resources That will
help me to build up the loyalty of the clientele and get
returning clients. Examples: my contact details, this month
special, technical info on the products. - Obtain new clients
via Internet That is how I am going to make new sales. Example:
local resident searching for "car dealers Geelong" on Google,
will find my web site with latest stock details and pricing. -
My strongest competitors already have web sites! That is how I
am going to match and beat them in the competition.
Q2.How am I going to achieve my online business goals?
A2.Initially I will have a nice but not an expensive web site.
It will be positioned on major search engines and drive
potential clients to my business. It will be supported by a
smart Internet marketing strategy tailored for specifically for
my business. That may include pay-per-click, email marketing or
other methods. I will be spending more money on my web site only
AFTER it starts generating income.
Q3.What is my web site checklist? A3.Domain name registration,
web hosting, web design, SEO - optimisation for search engines,
Internet marketing, web site updates and web site maintenance.
These services are provided by different types of businesses.
Some companies can deliver a complete web site service. I am
going to ask my providers BEFORE I sign up how they are going to
contribute to achieving of my online business goals. I will not
sign up if they talk megabytes and technologies. I am interested
in visitors and dollars!
Q4.What if I already have a web site? A4.No matter how good is
my web site - it will age. I need to update it every 6 - 12
months. If your web site does not have a consistent targeted web
traffic I may never get a Return On Investment. If it is a case
- my web site may need an immediate makeover. Q5.What are the
typical web site expenses, including hidden? A5 - Web site
design and development: $500+ (one off) - Web site hosting:
$240+ (annually) - Web site marketing: $50+ (monthly) - Web site
update and maintenance: $30+ (monthly) Q6.What type of web site
is for me? A6.Typically there are 3 types of web sites on the
Internet. Depending on my type of business, its size and
targeted audience I should choose from: 1.Basic presence on the
Internet Internet version of my business card and online
brochure. Benefits: - extended branding of my business - all
hours availability of information for EXISTING clients -
improved image of my business - professional email address
instead of my local ISP
Examples: legal and accounting firms, printing. Costs:$500+,
annual maintenance $250+ 2.Powerful marketing tool Interactive
web site. Benefits: - make existing clients return again and
again - establishing special relationship with clients - get NEW
clients Example: hardware shop, travel agency. Costs: $1500+,
annual maintenance $500+ 3.Additional sales channel e-commerce
web site suits retailers and wholesalers of goods. Works really
well if brands and characteristics of products are well known or
easy to explain. Great business value if the price is right.
Examples: stationary suppliers, books CDs,DVDs Costs:$2500+,
annual maintenance $1000+
About the author:
Rkd Unger is founder of Infopulse Pty Ltd and - Web design and
Internet marketing company
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