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Take_a_look_through_my_eyesat_your_business
| Take a look through my eyes...at your business!
Everyone will see and have a different perception of your
business to a point and although, like the old adage goes, you
can't please all the people all the time, you must strive to
please as many as possible as often as you can.
As your business grows, it will take on a life and personality
of it's own. Your "Business Personality" is a reflection of you,
the time and the effort you put into it. For those of us with
small and home businesses they are an actual essence or
reflection of ourselves. We breathe life into something once
lifeless. Our clients and customers see this reflection every
day by the store front we present and by the actions we take.
Treat your business as you would a pupil. Lead it, advise it,
guide it through the rough spots. Don't let it wonder off. Keep
it focused on the end result. Your end result or business goal
should be to service your (key or) target customer.
This is Marketing! Marketing is not necessarily promotion or
advertising, although they are great tools to be used in a
marketing strategy. Marketing however, is an overview of your
business and how it relates to your customers, past. present and
future.
Your business no matter what it is, should have one goal in
mind, to benefit and relate to your customers. How do you do
this? You must first understand how your business is portrayed
by the audience. Take a look at your business through their eyes!
People are instinctively sensitive to their surroundings.
Whether it's the restaurant they eat in, or the business they
deal with. Your business should be sensitive to the needs of
your customer, a pleasure to deal with and portray the image
they imagined you should be. Your business should form a
friendly, almost family like alliance with your customer and
targeted market.
If you expect to be in business for the long-haul you better
take a look at your business from the customers point of view.
Too often the entrepreneur is all-consumed with the sale and
loses their way when it comes to the portrayal of the business.
This entrepreneur may have little chance of creating an alliance
or a relationship. Everybody wants to come home eventually. Make
your business a home to come back to.
I've mentioned this before and I'm so sure I'll drill it into
you again and again. This is the single most important part of
Marketing. NICHE! Stay focused on your niche, the people and the
market around it. When it comes to your business you 'should
have "Tunnel-vision", centering your efforts on only one
purpose. Don't waste precious energy trying to create different
markets for this one product or service.
I'm not saying that you should have only one product! Much to
the contrary. One purpose or market can be fulfilled by many
products and services, but don't let your product line or
variety of services dictate your marketing efforts. Show the
audience your one, single, primary purpose for existing, to
serve their specific need with a specific solution. Your company
should be a narrowing road leading to a single destination.
Take time out "Right Now" (and I mean RIGHT NOW!), close your
eyes, and imagine you are part of an audience, and your business
is on a stage performing it's debut act. Never before seen by
you.
You as the audience would be the targeted consumer. The play on
stage is your business on an average day. Is the play in
progress turning out the way you imagined it would and should?
Is your business performing a slapstick comedy, when you
expected to see a drama unfold? In other words is your business
in harmony with what you expected to see? Be objective and
critical. Go ahead, Take a look through my eyes..at your
business!
About the author:
Wild Bill Montgomery Webmaster@MakingProfit.com
http://www.MakingProfit.com
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