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The_Employee_Publication_The_Great_Communicator
| The Employee Publication: The Great Communicator
THE EMPLOYEE PUBLICATION: THE GREAT COMMUNICATOR
Five Tips for Creating a Successful Newsletter From the Experts
at Drizen-Dohs Corporate Communications
Communication is more essential than ever in today’s culture.
From the global village to the global business model, it is
crucial to continually find new and better ways to share
information successfully. And when it comes to sharing
information within an organization, employee publications have
proven to be an invaluable tool and a great resource. But how do
you effectively communicate via a company newsletter? As every
community has its own distinct set of members, subsets, culture
and image, so does every company. That being said, it’s best to
consider each of these components as you plan for a successful
employee publication. Consider the divisions in and among the
community within your organization when planning an internal
newsletter. Remember that while all of you work as a team, there
can still be departments that function separately, employees at
varying levels of the company, and team members with vastly
different schedules, resulting in entire groups of people who
aren’t that familiar with one another. A good employee
publication can link these groups together, enhance morale and
make people feel important and valued. In this spirit, here are
some tips on how to create a newsletter or enhance an existing
one that your employees will look forward to reading and that
will bring your company’s community closer together:
Represent all departments and levels of the company: Recognizing
the importance of every role in the organization will lead to
increased morale and a feeling of inclusion. Feature
employee roundtables and current company events: This is a great
way for employees to learn from and about each other, share best
practices between departments and keep everyone up to date on
important company-wide information. Try to avoid using the
newsletter solely as a way to pass along company rhetoric or
executive lectures. Recognize employee contributions and
achievements: This will be much appreciated whether it is an
individual or an entire department being congratulated. Plus,
this sort of recognition has been shown to be valued as much as
monetary recompense. Cover all important company events:
From trade shows and picnics to community awards and holiday
parties, it’s a great way to chronicle the things the
organization has done together and accomplished as a team.
Be consistent. If your publication comes out when it is
scheduled to and adheres to a familiar tone and design that
reflects your company’s culture, your employees will embrace it
and look forward to receiving each issue. A good publication can
really make a difference in your company. Not only can it
effectively communicate important information, but it can
positively affect your company’s morale, productivity, training
and retention efforts.
Established in 1994, DDCC is a full-service communications and
publishing firm that provides editorial services, public
relations, marketing, graphic design, art direction and digital
pre-press and printing. Located in Chatsworth, California, DDCC
has a full staff of editors, writers, designers, and public
relations professionals. For more information, please visit
www.drizen-dohs.com or call (818) 772-9555.
About the author:
Ruth Drizen-Dohs is the president and CEO of Drizen-Dohs
Corporate Communications (DDCC).
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