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The_Guru_Trap
| The Guru Trap
The Guru Trap by Pornpong Prachumtong
In the cyber space out there, you might have heard about the
internet guru, the one who make a million dollars from internet
and so. Do you really think you need to be there – the internet
marketing expert who knows everything on the internet – before
you can make a fortune online?
That is so not true! In the other way around, trying to become a
guru will lead you to failure. Someone said “the internet guru
is the one who can tell people how to make money but cannot make
it for himself.
I knew a lot of people who spent 2 or 3 months trying to write
their own ebooks or online courses, finally end up with a few
thousand visitors because they just did not know to marketing
their products.
Have you ever notice that 2/3 of successful network marketers or
home business entrepreneurs had a relatively low or standard
education background – can you name any internet millionaire who
graduated from college, studied e-commerce or marketing? Not
easy to find one, right?
The first thing you should avoid is perfectionism, nobody can
make something perfect. I, myself, was the one who fall in this
trap, got stuck for 2 months trying to collect free ebooks and
reports as much as possible to make sure that I will not miss
anything I need to learn.
After 2 months, I had realized that it’s impossible (at least
for me) to learn everything just for start my own online
business. I was exhausted and distracted. I started thinking I
could not make it. Fortunately, I stopped wasting my time and
begun to implement my project immediately - I did not care what
else to learn.
You should study and implement your project at the same time.
Don’t waste your time to study everything, just scan for what
you are interested in and then start working on it – you will
know what you need to learn on the way.
The second trap is complexity, almost everyone believe that the
more complicate, the more sophisticated concept will give the
better output, really? Don’t fall for that, you don’t need to do
thing complicated.
I know it is important to differentiate yourself from
competitors, but it doesn’t mean you have to put this and that,
to make it looks fabulous. People tend to look for simplicity,
all of us are lazy, of course!
Simple does not mean easy! I never say you should join the
get-rich-quick scheme that promised you to make an easy money!
Many people started their own online business by thinking about
joint venture, search engine ranking, website and product image,
affiliate program and how to pay the commission, how to handle
refunds and complaints.
It’s not wrong to thing about them, but keep in mind that, those
factors cannot make you rich. So don’t spend most of your time
on secondary factors, it does not play an important role in the
beginning.
One thing you need to remember, it is the truth for any
business, “You make money when you make sale!” Everybody sell
something and they get money in return. So, your next question
should be “Then, how to make sale?”.
Some people spent 50% to 70% of their budget to build a good
looking, dynamic, flash website. That is the disaster if you
invest likes that! You might think that a fancy, beautiful
website will create a good, first impression. You are right, but
first impression is not the first priority to market your
product!
The first thing is “Who gonna see it?” Of course, now you can
realize that advertising is the key to your success! How can
people purchase your products when they don’t know you’re
existed?
That’s it! That’s so simple when you want to make money.
Advertise it to people, check the feedbacks and after that
you’ll know what you need to improve!
Don’t fall in these trap – the guru trap – because you don’t
need to be a guru to get rich online, just make sales!
Don’t wait until everything is perfect, it won’t! So, you are
better get start on what you plan to do. You will learn from
your experiences anyway.
About the author:
Pornpong Prachumtong, Author of Integrated Internet Marketing.
Pornpong had several years of experiences in the Internet
marketing and Internet investment, especially the network
marketing which make him $25,000 a month. If you really want to
know his techniques and tools to success, we highly recommended:
http://www.iimkt.com/t/ezine6.html
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