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The_four_sure fire_keys_to_business_success
| The four sure-fire keys to business success
Success comes in a variety of ways. A lucky few, bred with the
proverbial silver spoon in their mouths, have success thrust on
them by heritage. The greater majority achieves it the
old-fashioned way, through "sweat, blood, and tears." Ever
noticed something unique about the latter group? Observe
carefully and you'll find the following four distinctly defining
traits:
Business Ownership: Most successful people have their own
businesses. The popular saying that you cannot get rich working
for somebody else appears true now more than ever. A recent
survey puts the proportion of authentic business ownership at
only 5%. Granted that entrepreneurial trend is at an
unprecedented peak in a generation, but far too many new
businesses are of the fleeting kind, and the survey refers only
to abiding business ownership. With business ownership estimated
at only 5%, that means that the rest of us are content with
"jobs", faithfully enriching the already bulging coffers of a
select few. Consider that fact the next time you hear how the
economy is booming, and how many more new jobs it has created.
An astounding 95% of us provides the impetus for that boom.
They offer a good product/service: Find a need and feel it, and
your success is assured. One of the greatest difficulties in
starting a business is determining a need to meet. The typical
consumer's needs usually involve desired products or services of
one form or another. A good product/service is one that is
brimming with consumer benefits. The benefits may take the form
of saving people money and time. Another good set of benefits
may be to make people healthy, youthful, and vibrant. It is not
hard to think of easy examples that fit any of these categories.
Why do you suppose E-commerce has lately soared to incredible
heights in such a short time? Because it promises significant
savings, and the lure of stress-free shopping from the comfort
of the prospect's home. What about those ubiquitous nutritional
supplements? It too promises something people crave…health,
youthfulness, and longevity. The thing to remember here though
is that promises alone are not enough. To truly succeed, you
must deliver them.
They yearn to help others succeed: Ray Kroc revolutionized this
idea and in time others followed. I'm referring to the idea that
success is more quickly attained by helping others succeed. Look
around you today, and you'll see a McDonalds on just about every
block, because that man hit upon the notion of setting up
franchises as a way of inviting others to share his good
fortune. Notice too, that the businesses that succeed the most
are those who've embraced aspects, if not the whole of Ray's
model. I recently read an interview by Tom Moniham (founder of
Dominos Pizza) where he credited precisely such a model with the
bulk of his success. Much contemporary network marketing
philosophy is an offspring of this model. My grade school
teacher used to say: "One good turn deserves another." The
evidence is compelling … successful people have discovered the
awesome secret that one good turn does not merely deserve
another…it invites another!
They dare to dream: The Bible's Book of Proverbs, acknowledged
by many as the repository of profound wisdom, has this to say:
"Without vision, the people perish." Without a dream and the
insight to visualize your dream, most business endeavors falter
and success stays elusive. As a poor young boy, Tom Moniham's
dream was to become wealthy so he could invest significant
resources on his passion for religion. Guess what…his dream came
true. Tom has had his fill of the trappings of wealth and
recently sold his interests in Dominos Pizza, pledging his time
and vast fortunes to the Catholic Church. Of immense
significance in making dreams come true is faith, easily the
most potent ingredient necessary to nourish dreams. Faith is of
course the confident assurance that the ends we desire are
inevitable. Faith emboldens us to picture those ends vividly in
our minds' eyes, long before they become real. In the absence of
faith, dreams are a mere fantasy, a wistful, idyllic longing for
the things that can be. Faith gets a hold of our dreams and
unleashes an action-producing force that transforms them from
the realm of fantasy to that of concrete reality. Throughout
human history, sages have emerged to point us to the incredible
power of faith.
"If you can believe, all things are possible to him that
believes."
With those words, the good master himself, attempted to launch
us on a great excursion through faith. How often have we said to
ourselves: "I will believe it when I see it?" Motivational
writer/speaker, Dwayne Dwyer says we've got it all wrong. "You
will see it", he insists, "when you believe it!"
Want to be successful? Start your own business. Offer a good
product or service with customer satisfaction at the core. Help
others succeed. Build a dream, and dare to believe in that
dream.
About the author:
Dr. Benjamin Okeagu is the President of Resources Marketing
Group. For a limited time, he's offering to help serious
entrepreneurs build an impressive guaranteed downline of over
1000 active members totally free. Grab yours now without risk or
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